{"id":369846,"date":"2026-11-11T06:30:00","date_gmt":"2026-11-11T05:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=369846"},"modified":"2026-11-11T01:17:37","modified_gmt":"2026-11-11T00:17:37","slug":"en-chine-les-autorites-tentent-de-relancer-les-mariages-a-loccasion-de-la-fete-des-celibataires","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/11\/11\/en-chine-les-autorites-tentent-de-relancer-les-mariages-a-loccasion-de-la-fete-des-celibataires\/","title":{"rendered":"En Chine, les autorit\u00e9s tentent de relancer les mariages \u00e0 l\u2019occasion de la F\u00eate des c\u00e9libataires"},"content":{"rendered":"\n<p>Ce mercredi 11 novembre, la Chine c\u00e9l\u00e8bre la \u00ab&#160;F\u00eate des c\u00e9libataires&#160;\u00bb (\u5149\u68cd\u8282). N\u00e9e comme une sorte d\u2019anti-Saint-Valentin, elle est devenue peu \u00e0 peu une journ\u00e9e commerciale massive au cours de laquelle les marques multiplient les rabais et les promotions. Son nom vient des quatre \u00ab&#160;1&#160;\u00bb de la date du 11\/11, qui \u00e9voquent des \u00ab&#160;b\u00e2tons nus&#160;\u00bb (\u5149\u68cd, gu\u0101ngg\u00f9n), un terme qui d\u00e9signe un homme c\u00e9libataire.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plusieurs f\u00eates c\u00e9l\u00e9brant l\u2019amour coexistent en Chine aux c\u00f4t\u00e9s de la F\u00eate des c\u00e9libataires, comme la Saint-Valentin informelle du 20 mai, appel\u00e9e \u00ab&#160;520&#160;\u00bb \u2013 en mandarin, le nombre 520 se prononce \u00ab&#160;w\u01d4 \u00e8r l\u00edng&#160;\u00bb (\u4e94\u4e8c\u96f6), quasi-homophone de \u00ab&#160;je t\u2019aime&#160;\u00bb (\u6211\u7231\u4f60, w\u01d2 \u00e0i n\u01d0) \u2013, mais aussi la Saint-Valentin du 14 f\u00e9vrier, f\u00eat\u00e9e traditionnellement en Occident, qui conna\u00eet une certaine popularit\u00e9.<\/li>\n\n\n\n<li>Comme au Japon, en Cor\u00e9e du Sud ou \u00e0 Ta\u00efwan, elle est parfois suivie, le 14 mars, du \u00ab&#160;White Day&#160;\u00bb (\u767d\u8272\u60c5\u4eba\u8282), une journ\u00e9e durant laquelle les personnes ayant re\u00e7u des cadeaux le 14 f\u00e9vrier en offrent en retour \u00e0 leur partenaire, traditionnellement des chocolats blancs.<\/li>\n\n\n\n<li>La plus ancienne tradition romantique chinoise encore largement c\u00e9l\u00e9br\u00e9e est la f\u00eate de Qixi (\u4e03\u5915, \u00ab&#160;le soir du sept&#160;\u00bb), souvent consid\u00e9r\u00e9e comme l\u2019\u00e9quivalent de la Saint-Valentin. Elle a lieu le 7e jour du 7e mois du calendrier lunaire.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/gLlcY\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Ces f\u00eates, si elles sont avant tout tourn\u00e9es vers la consommation, sont \u00e9galement mobilis\u00e9es par les gouvernements locaux pour tenter d\u2019encourager les jeunes \u00e0 se marier, afin d\u2019enrayer la baisse de la natalit\u00e9 dans le pays.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 Chengdu, dans la province du Sichuan, le comit\u00e9 du Parti, le syndicat et la Ligue de la jeunesse communiste de la nouvelle zone de Tianfu organisent aujourd\u2019hui, avec une filiale d\u2019un groupe public de construction, une soir\u00e9e de rencontres gratuite pour 80 jeunes c\u00e9libataires travaillant dans la zone&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-369846' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/11\/11\/en-chine-les-autorites-tentent-de-relancer-les-mariages-a-loccasion-de-la-fete-des-celibataires\/#easy-footnote-bottom-1-369846' title='Zheng Xiaofeng, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.sohu.com\/a\/1098406561_670423&quot;&gt;\u201c\u53cc\u5341\u4e00\u201d\u62d2\u7eddsolo\uff01\u5929\u5e9c\u65b0\u533a\u9752\u5e74\u8054\u8c0a\u6d3e\u5bf9\u6765\u5566&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;\u5929\u5e9c\u53d1\u5e03,&lt;\/em&gt; 7 novembre 2026.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Intitul\u00e9e \u00ab&#160;Rencontres au bord du lac \u2013 Grande battle des trouvailles&#160;\u00bb, elle invite les participants \u00e0 apporter, s\u2019ils le souhaitent, un objet achet\u00e9 pendant le \u00ab&#160;Double 11&#160;\u00bb (l\u2019autre nom de la F\u00eate des c\u00e9libataires) pour le pr\u00e9senter aux autres, sous le slogan&#160;: \u00ab&#160;Pour ce Double 11, il n\u2019y a pas que le shopping&#160;\u00bb.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/QOCuE\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Les autorit\u00e9s devront toutefois composer avec la dimension commerciale de la f\u00eate, marqu\u00e9e cette ann\u00e9e par l\u2019arriv\u00e9e d\u2019un nouveau produit&#160;: les tokens d\u2019IA, des jetons qui servent d\u2019unit\u00e9 de mesure \u2013 et de facturation \u2013 des donn\u00e9es trait\u00e9es par les mod\u00e8les d\u2019IA, sont pour la premi\u00e8re fois vendus comme une cat\u00e9gorie \u00e0 part enti\u00e8re.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e8s septembre, Tmall (\u5929\u732b), la plateforme d\u2019e-commerce d\u2019Alibaba, a lanc\u00e9 un \u00ab&#160;Espace IA&#160;\u00bb (AI\u7a7a\u95f4\u7ad9), un centre de recharge dans lequel les utilisateurs peuvent acheter des forfaits de tokens d\u2019Alibaba Cloud, de MiniMax, de Moonshot AI (Kimi) ou de Zhipu AI. Son concurrent JD propose quant \u00e0 lui les forfaits de DeepSeek, de Zhipu AI ou des mod\u00e8les Seed de ByteDance.<\/li>\n\n\n\n<li>Le 2 novembre, lors d\u2019un livestream, l\u2019influenceur Li Jiaqi, surnomm\u00e9 le \u00ab&#160;roi du rouge \u00e0 l\u00e8vres&#160;\u00bb, a \u00e9coul\u00e9 en une demi-heure pr\u00e8s de 100 000 cartes de membre mensuelles de l\u2019outil bureautique d\u2019IA d\u2019Alibaba, \u5343\u95ee\u529e\u516c, vendues \u00e0 un centime de yuan, soit l\u2019\u00e9quivalent de 2 000 milliards de tokens selon l\u2019entreprise&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-369846' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/11\/11\/en-chine-les-autorites-tentent-de-relancer-les-mariages-a-loccasion-de-la-fete-des-celibataires\/#easy-footnote-bottom-2-369846' title='Sophie Yu et Eduardo Baptista, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.reuters.com\/business\/retail-consumer\/chinas-lipstick-king-touts-ai-tokens-first-singles-day-festival-2026-11-03\/&quot;&gt;China&amp;rsquo;s &amp;lsquo;Lipstick King&amp;rsquo; touts AI tokens in first for Singles&amp;rsquo; Day festival&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Reuters&lt;\/em&gt;, 3 novembre 2026.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<p>Les promotions mises en place par les plateformes ont fait bondir les ventes de ces jetons, en hausse de 450&#160;% par rapport au mois pr\u00e9c\u00e9dent au lancement des soldes du \u00ab&#160;Double 11&#160;\u00bb, le 20 octobre, selon Alibaba. Sur OpenRouter, une plateforme qui donne acc\u00e8s \u00e0 plusieurs centaines de mod\u00e8les, la consommation de tokens des mod\u00e8les d\u2019IA chinois a \u00e9t\u00e9 multipli\u00e9e par 100 en un an \u2013 une hausse pr\u00e8s de dix fois plus forte que celle des mod\u00e8les am\u00e9ricains.<\/p>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/1hsVB\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selon le d\u00e9mographe chinois Yi Fuxian, la situation d\u00e9mographique du pays serait bien plus grave que celle pr\u00e9sent\u00e9e par le gouvernement.<\/li>\n\n\n\n<li>Il <a href=\"https:\/\/legrandcontinent.eu\/fr\/2026\/10\/16\/la-chine-ment-elle-sur-son-nombre-dhabitants\/\">estime<\/a> que la population r\u00e9elle de la Chine en 2020 se situait plut\u00f4t aux alentours de 1,27 milliard, et non pas 1,412 milliard comme l\u2019annon\u00e7ait le recensement officiel, et que, si l\u2019indice synth\u00e9tique de f\u00e9condit\u00e9 se stabilise autour de 0,8, la population devrait conna\u00eetre une contraction sans pr\u00e9c\u00e9dent.<\/li>\n\n\n\n<li>La Chine passerait de 1,4 milliard d\u2019habitants actuellement, selon les statistiques officielles, \u00e0 1 milliard d\u2019ici 2050, puis 620 millions en 2075 et 320 millions en 2100&#160;: elle serait alors moins peupl\u00e9e que les \u00c9tats-Unis et que l\u2019Europe.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Seulement 6,8 millions de couples se sont mari\u00e9s en 2025, contre 12,2 millions dix ans plus t\u00f4t<\/p>\n","protected":false},"author":40,"featured_media":369848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":4,"_lgc_tts_source":"","footnotes":""},"categories":[1926],"tags":[],"staff":[],"editorial_format":[4942],"serie":[],"audience":[],"geo":[531],"class_list":["post-369846","post","type-post","status-publish","format-standard","hentry","category-demographie","editorial_format-actu-breves","geo-chine"],"acf":{"open_in_webview":false,"accent":"default","_thumbnail_id":369848,"excerpt":"Seulement 6,8 millions de couples se sont mari\u00e9s en 2025, contre 12,2 millions dix ans plus t\u00f4t","display_date":"","new_abstract":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En Chine, les autorit\u00e9s 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