{"id":358626,"date":"2026-09-19T06:30:00","date_gmt":"2026-09-19T04:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=358626"},"modified":"2026-09-19T07:07:43","modified_gmt":"2026-09-19T05:07:43","slug":"oktoberfest-a-munich-le-prix-de-la-chope-de-biere-a-ete-multiplie-par-deux-en-20-ans","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/09\/19\/oktoberfest-a-munich-le-prix-de-la-chope-de-biere-a-ete-multiplie-par-deux-en-20-ans\/","title":{"rendered":"\u00c0 l&rsquo;Oktoberfest le prix de la chope de bi\u00e8re a \u00e9t\u00e9 multipli\u00e9 par deux en 20 ans"},"content":{"rendered":"\n<p>L\u2019\u00e9dition 2026 de l\u2019Oktoberfest, la f\u00eate de la bi\u00e8re qui r\u00e9unit chaque ann\u00e9e plus de 6 millions de visiteurs \u00e0 Munich, s\u2019ouvre aujourd\u2019hui, samedi 19 septembre. Pour les participants, l\u2019une des principales pr\u00e9occupations est le prix des consommations \u2013 et, surtout, de la bi\u00e8re \u2013 qui seront propos\u00e9es dans les tentes de la place Theresienwiese.<\/p>\n\n\n\n<p>En raison de sa taille et de sa signification culturelle en Allemagne, l&rsquo;Oktoberfest peut agir comme un barom\u00e8tre de la sant\u00e9 \u00e9conomique du pays.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019Allemagne conna\u00eet depuis trois ans une croissance proche de z\u00e9ro&#160;: -0,3&#160;% en 2023, -0,2&#160;% en 2024 et +0,2&#160;% l\u2019an dernier. L&rsquo;Institut de politique macro\u00e9conomique (IMK) anticipe une croissance de 1,3&#160;% cette ann\u00e9e.<\/li>\n\n\n\n<li>Malgr\u00e9 la situation \u00e9conomique, Stephanie Spendler, qui tient le chapiteau de la brasserie munichoise L\u00f6wenbr\u00e4u \u2013 l\u2019un des plus grands et embl\u00e9matiques de l\u2019Oktoberfest, avec une capacit\u00e9 d\u2019environ 8 500 places \u2013, observe une demande stable&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-358626' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/09\/19\/oktoberfest-a-munich-le-prix-de-la-chope-de-biere-a-ete-multiplie-par-deux-en-20-ans\/#easy-footnote-bottom-1-358626' title='J\u00f6rg P. Schulte, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.aktien.news\/lowenbrau-wirtin-spendler-oktoberfest-als-gradmesser-fur-die-wirtschaft&quot;&gt;L\u00f6wenbr\u00e4u-Wirtin Spendler&amp;#160;: Oktoberfest als Gradmesser f\u00fcr die Wirtschaft&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Aktien&lt;\/em&gt;, 16 septembre 2026.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Pr\u00e8s de 90 000 couverts ont \u00e9t\u00e9 r\u00e9serv\u00e9s au L\u00f6wenbr\u00e4u pour les deux semaines de l\u2019\u00e9v\u00e9nement, qui s&rsquo;ach\u00e8vera le 4 octobre, ce qui traduit, selon Spendler, une certaine \u00ab&#160;r\u00e9silience&#160;\u00bb des visiteurs, dont 80&#160;% viennent de Munich et de sa r\u00e9gion.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/ymQ4P\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>De nombreux facteurs impactent les recettes g\u00e9n\u00e9r\u00e9es lors de l\u2019\u00e9v\u00e9nement, comme la m\u00e9t\u00e9o, la fr\u00e9quentation touristique, la capacit\u00e9 physique des tentes\u2026 Le prix de la Ma\u00df, la chope traditionnelle d\u2019un litre de bi\u00e8re, joue \u00e9galement un r\u00f4le significatif.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cette ann\u00e9e, celui-ci devrait atteindre 15,61 euros en moyenne, soit une augmentation de 1,8&#160;% par rapport \u00e0 l\u2019an dernier, lorsque le prix moyen \u00e9tait de 15,33 euros.<\/li>\n\n\n\n<li>Le litre de bi\u00e8re sera compris entre 14,80 et 15,90 euros selon les tentes, avec un pic de 18,40 euros pour la bi\u00e8re blanche dans le chapiteau Kufflers, adjacent au L\u00f6wenbr\u00e4u.<\/li>\n<\/ul>\n\n\n\n<p>En moyenne, le prix de la bi\u00e8re \u00e0 l\u2019Oktoberfest a augment\u00e9 deux fois plus vite que l\u2019inflation en Allemagne depuis 2010. Il a \u00e9galement \u00e9t\u00e9 multipli\u00e9 par deux depuis 2006, lorsqu\u2019il \u00e9tait de 7,42 euros.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La crainte parmi les commer\u00e7ants munichois est que l\u2019augmentation du prix de la Ma\u00df n\u2019impacte la consommation lors des festivit\u00e9s.<\/li>\n\n\n\n<li>L\u2019an dernier, 67 000 hectolitres de bi\u00e8re ont \u00e9t\u00e9 consomm\u00e9s lors de l\u2019Oktoberfest, soit un chiffre en baisse de plus de 15&#160;% par rapport au pic de 79 000 hectolitres atteint en 2011.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/dTDWd\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>La baisse de la consommation de bi\u00e8re lors de l\u2019Oktoberfest pourrait \u00e9galement refl\u00e9ter une autre tendance&#160;: celle de la popularit\u00e9 de la bi\u00e8re sans alcool. Malgr\u00e9 un prix plus \u00e9lev\u00e9, celle-ci conna\u00eet une demande croissante&#160;: jusqu\u2019\u00e0 +10&#160;% l\u2019an dernier, selon les restaurateurs pr\u00e9sents \u00e0 l\u2019Oktoberfest&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-358626' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/09\/19\/oktoberfest-a-munich-le-prix-de-la-chope-de-biere-a-ete-multiplie-par-deux-en-20-ans\/#easy-footnote-bottom-2-358626' title='Christoph Renzikowski, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.leinetal24.de\/welt\/welt-alkoholfreies-erobert-das-groesste-massenbesaeufnis-der-zr-94480604.html&quot;&gt;Wiesn 2026&amp;#160;: So rasant sinkt der Bierkonsum auf dem Oktoberfest&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Leinetal24&lt;\/em&gt;, 13 septembre 2026.'><sup>2<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selon la porte-parole de la F\u00e9d\u00e9ration allemande des brasseurs, Nina G\u00f6llinger, contact\u00e9e par la revue, les bi\u00e8res sans alcool \u00ab&#160;sont pass\u00e9es du statut de produit de niche \u00e0 celui de boisson tendance&#160;\u00bb, notamment aupr\u00e8s des sportifs.<\/li>\n\n\n\n<li>G\u00f6llinger ajoute que \u00ab&#160;l\u2019\u00e9volution des habitudes de consommation et du mode de vie, ainsi que la prise de conscience croissante en mati\u00e8re de sant\u00e9, contribuent \u00e0 la popularit\u00e9 grandissante&#160;\u00bb des ces bi\u00e8res.<\/li>\n\n\n\n<li>Bien qu\u2019elles soient servies \u00e0 l\u2019Oktoberfest depuis 1986, lorsque 400 hectolitres avaient \u00e9t\u00e9 vendus ( 0,74&#160;% du total), les quantit\u00e9s de bi\u00e8re sans alcool \u00e9coul\u00e9es ne figurent pas dans les statistiques mises \u00e0 jour chaque ann\u00e9e par la ville de Munich.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La Ma\u00df de bi\u00e8re devrait \u00eatre vendue 15,61 euros en moyenne en 2026<\/p>\n","protected":false},"author":2622,"featured_media":358630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":4,"_lgc_tts_voice":"","_lgc_tts_publish":false,"_lgc_tts_history_item_id":"","_lgc_tts_generated_at":"","_lgc_tts_status":"","_lgc_tts_error":"","footnotes":""},"categories":[1727],"tags":[],"staff":[],"editorial_format":[4942],"serie":[],"audience":[],"geo":[1917],"class_list":["post-358626","post","type-post","status-publish","format-standard","hentry","category-economie","editorial_format-actu-breves","geo-europe"],"acf":{"open_in_webview":false,"accent":"default","_thumbnail_id":358630,"excerpt":"La Ma\u00df de bi\u00e8re devrait \u00eatre vendue 15,61 euros en moyenne en 2026","display_date":"","new_abstract":true},"yoast_head":"<!-- This site is optimized with 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