{"id":354252,"date":"2026-08-23T14:46:03","date_gmt":"2026-08-23T12:46:03","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=354252"},"modified":"2026-08-23T14:46:08","modified_gmt":"2026-08-23T12:46:08","slug":"harvard-a-commence-a-creer-des-avatars-de-ses-professeurs-a-laide-de-lia","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/08\/23\/harvard-a-commence-a-creer-des-avatars-de-ses-professeurs-a-laide-de-lia\/","title":{"rendered":"Harvard a commenc\u00e9 \u00e0 cr\u00e9er des avatars de ses professeurs \u00e0 l&rsquo;aide de l&rsquo;IA"},"content":{"rendered":"\n<p>\u00c0 la Harvard Business School, les retours personnalis\u00e9s dispens\u00e9s dans le cadre du programme de formation \u00e0 l\u2019entrepreneuriat \u00ab&#160;Foundry&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-354252' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/08\/23\/harvard-a-commence-a-creer-des-avatars-de-ses-professeurs-a-laide-de-lia\/#easy-footnote-bottom-1-354252' title='Voir le site officiel du programme &lt;a href=&quot;https:\/\/hbsfoundry.org\/&quot;&gt;HBS Foundry&lt;\/a&gt;.'><sup>1<\/sup><\/a><\/span><\/span> sont d\u00e9sormais fournis par des avatars de professeurs, bas\u00e9s sur l\u2019intelligence artificielle.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce syst\u00e8me a d\u00e9j\u00e0 \u00e9t\u00e9 test\u00e9 dans plus de 100 universit\u00e9s r\u00e9parties dans 50 \u00c9tats am\u00e9ricains et il pourrait acc\u00e9l\u00e9rer la transformation des universit\u00e9s en plateformes logicielles&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-354252' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/08\/23\/harvard-a-commence-a-creer-des-avatars-de-ses-professeurs-a-laide-de-lia\/#easy-footnote-bottom-2-354252' title='Sarah Kessler, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.nytimes.com\/2026\/08\/22\/business\/dealbook\/harvard-ai-faculty.html&quot;&gt;Harvard Is Selling a $699 Course Taught by A.I. Clones of Its Faculty&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The New York Times&lt;\/em&gt;, 22 ao\u00fbt 2026.'><sup>2<\/sup><\/a><\/span><\/span>, alors que la recherche de financement est rendue encore plus critique par les nouvelles <a href=\"https:\/\/legrandcontinent.eu\/fr\/2026\/08\/03\/ladministration-trump-est-en-train-de-faire-plier-luniversite-americaine\/\">r\u00e9formes de l\u2019administration Trump<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>L\u2019acc\u00e8s \u00e0 ce programme d&rsquo;entrepreneuriat tr\u00e8s sp\u00e9cifique co\u00fbte 699 dollars, soit moins de 1&#160;% des frais de scolarit\u00e9 annuels du programme MBA de Harvard, qui s\u2019\u00e9l\u00e8vent \u00e0 84 760 dollars pour l\u2019ann\u00e9e universitaire 2026-2027. Plusieurs professeurs de la Harvard Business School ont d\u00e9j\u00e0 accept\u00e9 de cr\u00e9er leur avatar num\u00e9rique.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9velopp\u00e9s par la start-up HeyGen, ces derniers fournissent des retours en temps r\u00e9el lors d\u2019exercices de pr\u00e9sentation et de simulations de r\u00e9unions du conseil d\u2019administration. Des sessions hebdomadaires avec les enseignants viennent compl\u00e9ter le programme&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-354252' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/08\/23\/harvard-a-commence-a-creer-des-avatars-de-ses-professeurs-a-laide-de-lia\/#easy-footnote-bottom-3-354252' title='Anthony Ha, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/techcrunch.com\/2026\/08\/22\/harvards-699-startup-bootcamp-offers-ai-avatars-of-its-instructors\/&quot;&gt;Harvard\u2019s $699 startup bootcamp offers AI avatars of its instructors&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;TechCrunch&lt;\/em&gt;, 22 ao\u00fbt 2026.'><sup>3<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<p>Ni la loi am\u00e9ricaine sur le droit d\u2019auteur ni les contrats de travail universitaires ne sont con\u00e7us pour traiter de la reproduction num\u00e9rique d\u2019un enseignant.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le droit d\u2019auteur prot\u00e8ge en effet les supports p\u00e9dagogiques (enregistrements de cours, r\u00e9sum\u00e9s, \u00e9tudes de cas), mais pas les caract\u00e9ristiques abstraites de la voix, du visage ou du style d\u2019enseignement. Celles-ci rel\u00e8vent du \u00ab&#160;droit \u00e0 l\u2019image&#160;\u00bb (<em>right of publicity<\/em>), un droit qui a d\u00e9j\u00e0 \u00e9t\u00e9 \u00e9tendu par plusieurs \u00c9tats pour int\u00e9grer les reproductions bas\u00e9es sur l\u2019intelligence artificielle.<\/li>\n\n\n\n<li>Plus g\u00e9n\u00e9ralement, aux \u00c9tats-Unis, les enseignants d\u00e9tiennent les droits sur leurs cours et leurs supports p\u00e9dagogiques. Mais depuis l\u2019essor des MOOC, la principale association d\u2019enseignants du pays met en garde contre les tentatives des universit\u00e9s de s\u2019approprier ces droits, un conflit que l\u2019avatar, influenc\u00e9 par les cours et le style de l\u2019enseignant, met en \u00e9vidence&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-354252' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/08\/23\/harvard-a-commence-a-creer-des-avatars-de-ses-professeurs-a-laide-de-lia\/#easy-footnote-bottom-4-354252' title='&lt;a href=&quot;https:\/\/www.aaup.org\/issues-higher-education\/teaching-and-research\/intellectual-property-and-copyright&quot;&gt;Intellectual Property and Copyright&lt;\/a&gt;, Americain Association of University Professors.'><sup>4<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>D&rsquo;ailleurs, plusieurs juristes ont soulign\u00e9 qu\u2019une clause contractuelle g\u00e9n\u00e9rale ne suffisait pas \u00e0 cr\u00e9er ces avatars, un accord \u00e9crit et sp\u00e9cifique \u00e9tant n\u00e9cessaire. La question du statut de la r\u00e9plique si le professeur quitte l\u2019\u00e9tablissement, ainsi que celle de la r\u00e9partition des revenus qu\u2019elle g\u00e9n\u00e8re, restent aussi ouvertes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La cr\u00e9ation de ces avatars alimente \u00e9galement les critiques de certains membres du corps enseignant qui consid\u00e8rent les directives de la direction de l\u2019universit\u00e9 visant \u00e0 \u00ab&#160;int\u00e9grer l\u2019intelligence artificielle&#160;\u00bb comme une pr\u00e9paration au remplacement plut\u00f4t qu\u2019un accompagnement de bonne foi.<\/li>\n\n\n\n<li>L\u2019un des professeurs ayant accept\u00e9 les termes de l\u2019accord admet qu\u2019il y a quelque chose de \u00ab&#160;flippant&#160;\u00bb (<em>creepy<\/em>) dans son avatar num\u00e9rique, mais il assure&#160;: \u00ab&#160;Mes \u00e9tudiants adorent \u00e7a.&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-5-354252' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/08\/23\/harvard-a-commence-a-creer-des-avatars-de-ses-professeurs-a-laide-de-lia\/#easy-footnote-bottom-5-354252' title='Anthony Ha, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/techcrunch.com\/2026\/08\/22\/harvards-699-startup-bootcamp-offers-ai-avatars-of-its-instructors\/&quot;&gt;Harvard\u2019s $699 startup bootcamp offers AI avatars of its instructors&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;TechCrunch&lt;\/em&gt;, 22 ao\u00fbt 2026.'><sup>5<\/sup><\/a><\/span><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019acc\u00e8s \u00e0 leurs conseils commence \u00e0 699 dollars.<\/p>\n","protected":false},"author":40,"featured_media":354254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":3,"_lgc_tts_voice":"","_lgc_tts_publish":false,"_lgc_tts_history_item_id":"","_lgc_tts_generated_at":"","_lgc_tts_status":"","_lgc_tts_error":"","footnotes":""},"categories":[1729],"tags":[],"staff":[],"editorial_format":[4942],"serie":[],"audience":[],"geo":[525],"class_list":["post-354252","post","type-post","status-publish","format-standard","hentry","category-numerique","editorial_format-actu-breves","geo-ameriques"],"acf":{"open_in_webview":false,"accent":"default","_thumbnail_id":354254,"excerpt":"L\u2019acc\u00e8s \u00e0 leurs conseils commence \u00e0 699 dollars.","display_date":"","new_abstract":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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