{"id":346890,"date":"2026-07-15T06:30:00","date_gmt":"2026-07-15T04:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=346890"},"modified":"2026-07-15T00:25:40","modified_gmt":"2026-07-14T22:25:40","slug":"la-chine-engage-la-lutte-contre-la-dependance-affective-vis-a-vis-de-lia","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/07\/15\/la-chine-engage-la-lutte-contre-la-dependance-affective-vis-a-vis-de-lia\/","title":{"rendered":"La Chine engage la lutte contre la d\u00e9pendance affective vis-\u00e0-vis de l\u2019IA"},"content":{"rendered":"\n<p>Au mois d\u2019avril, l\u2019Administration du cyberespace de Chine, l\u2019autorit\u00e9 en charge de la r\u00e9gulation d\u2019Internet dans le pays, a publi\u00e9 de nouvelles mesures, effectives \u00e0 partir d\u2019aujourd\u2019hui, contraignant les entreprises qui proposent des services d\u2019assistants IA \u00ab&#160;qui simulent des traits de personnalit\u00e9 humaine et entretiennent une interaction \u00e9motionnelle avec les utilisateurs&#160;\u00bb \u00e0 mettre fin \u00e0 ces fonctionnalit\u00e9s pour les mineurs, et \u00e0 les encadrer strictement pour les adultes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le texte a \u00e9t\u00e9 publi\u00e9 conjointement par cinq autorit\u00e9s nationales, dont la Commission nationale du d\u00e9veloppement et de la r\u00e9forme et le minist\u00e8re de la S\u00e9curit\u00e9 publique, avec pour objectif affich\u00e9 de prot\u00e9ger la s\u00e9curit\u00e9 nationale, l&rsquo;int\u00e9r\u00eat public et les droits des citoyens&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-346890' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/07\/15\/la-chine-engage-la-lutte-contre-la-dependance-affective-vis-a-vis-de-lia\/#easy-footnote-bottom-1-346890' title='Sherry Gong, Charmian Aw, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.hlc.com\/en\/publications\/chinas-interim-measures-for-the-administration-of-anthropomorphic-ai-interaction-services&quot;&gt;China\u2019s Interim Measures for the Administration of Anthropomorphic AI Interaction Services&amp;#160;: A New Phase in the Regulation of Human\u2013AI Interaction&lt;\/a&gt;&amp;#160;\u00bb, Hogan Lovells Cadwalader, 18 mai 2026.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Il s&rsquo;agit du premier grand cadre r\u00e9glementaire ciblant sp\u00e9cifiquement l&rsquo;\u00ab&#160;IA \u00e9motionnelle&#160;\u00bb.<\/li>\n<\/ul>\n\n\n\n<p>Ces \u00ab&#160;compagnons&#160;\u00bb, des IA sp\u00e9cifiquement entra\u00een\u00e9es pour agir comme un partenaire, parfois romantique, se sont multipli\u00e9s depuis 2023 en Chine&#160;: des <a href=\"https:\/\/legrandcontinent.eu\/fr\/2026\/02\/14\/lia-et-lavenir-des-relations-romantiques\/\">applications<\/a> mobile comme Xingye (\u661f\u91ce), Zhumeng Dao (\u7b51\u68a6\u5c9b) ou Duxiang (\u72ec\u54cd) vont jusqu\u2019\u00e0 g\u00e9n\u00e9rer des th\u00e8mes et des intrigues dans lesquelles le compagnon IA et l\u2019utilisateur peuvent vivre une r\u00e9alit\u00e9 parall\u00e8le.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e9kin craint ainsi que le d\u00e9veloppement de ces services ne conduise au d\u00e9veloppement de relations de d\u00e9pendance affective malsaine \u2013 ce qui pourrait notamment avoir un impact sur le long terme sur la situation d\u00e9mographique du pays \u2013, et que les entreprises utilisent ces donn\u00e9es consid\u00e9r\u00e9es comme sensibles pour entra\u00eener leurs futurs mod\u00e8les d\u2019IA.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/KQAj3\/\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le texte publi\u00e9 pointe explicitement les risques de d\u00e9pendance, d&rsquo;atteinte \u00e0 la vie priv\u00e9e et d&rsquo;effets n\u00e9gatifs sur la sant\u00e9 mentale, avec une attention particuli\u00e8re aux mineurs.<\/li>\n\n\n\n<li>Les nouvelles r\u00e8gles interdisent notamment les contenus susceptibles de provoquer de fortes r\u00e9actions \u00e9motionnelles chez les mineurs, ainsi que tout comportement de l&rsquo;IA pouvant cr\u00e9er des attachements se substituant aux relations r\u00e9elles. Les entreprises ne peuvent plus utiliser les conversations priv\u00e9es des utilisateurs pour entra\u00eener leurs mod\u00e8les. Des obligations de transparence et de vigilance s&rsquo;ajoutent \u00e0 cela&#160;: les services doivent notamment informer l&rsquo;utilisateur qu&rsquo;il parle \u00e0 une IA et non \u00e0 une personne r\u00e9elle, lui rappeler la dur\u00e9e de sa session au-del\u00e0 de deux heures d&rsquo;utilisation et passer des examens de s\u00e9curit\u00e9 d\u00e8s qu&rsquo;ils atteignent un million d&rsquo;utilisateurs enregistr\u00e9s ou 100 000 utilisateurs actifs mensuels. Les fournisseurs devront \u00e9galement surveiller les signes de d\u00e9pendance, de d\u00e9tresse psychologique ou de comportements dangereux.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>La version finale du r\u00e8glement ne mentionne pas de nouvelles mesures ciblant sp\u00e9cifiquement les IA qui simulent des proches \u00e0 destination des personnes \u00e2g\u00e9es.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cette th\u00e9matique avait pourtant \u00e9t\u00e9 consid\u00e9r\u00e9e par les autorit\u00e9s chinoises dans ses premiers travaux, notamment au vu de la multiplication de vid\u00e9os g\u00e9n\u00e9r\u00e9es par IA et publi\u00e9es sur les r\u00e9seaux sociaux qui adressent des messages affectifs aux seniors isol\u00e9s en se pla\u00e7ant du point de vue d\u2019un fils, d\u2019une petite-fille ou d\u2019un cousin.<\/li>\n\n\n\n<li>D&rsquo;ailleurs, des associations professionnelles chinoises de robotique appellent d\u00e9j\u00e0 \u00e0 des normes \u00e9thiques plus strictes pour encadrer la dimension physique de l&rsquo;intimit\u00e9 avec l&rsquo;IA, au moment o\u00f9 robots compagnons et humano\u00efdes arrivent sur le march\u00e9 grand public&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-346890' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/07\/15\/la-chine-engage-la-lutte-contre-la-dependance-affective-vis-a-vis-de-lia\/#easy-footnote-bottom-2-346890' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.bloomberg.com\/news\/articles\/2026-07-06\/bytedance-alibaba-pull-ai-companions-as-beijing-tightens-rules&quot;&gt;ByteDance, Alibaba Pull AI Companions as Beijing Tightens Rules&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Bloomberg&lt;\/em&gt;, 6 juillet 2026.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Le march\u00e9 des robots humano\u00efdes est aujourd\u2019hui <a href=\"https:\/\/legrandcontinent.eu\/fr\/2026\/07\/13\/les-robots-humanoides-ressemblent-de-plus-en-plus-a-des-humains\/\">largement domin\u00e9 par P\u00e9kin<\/a>&#160;: 87&#160;% de toutes les unit\u00e9s livr\u00e9es dans le monde en 2025 ont \u00e9t\u00e9 fabriqu\u00e9es en Chine.\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir d\u2019aujourd\u2019hui, 15 juillet, de nouvelles r\u00e9glementations visant \u00e0 encadrer strictement les services de personnalisation des compagnons IA entrent en vigueur en Chine. <\/p>\n","protected":false},"author":40,"featured_media":346892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":4,"_lgc_tts_audio_url":"","_lgc_tts_voice":"","_lgc_tts_publish":false,"_lgc_tts_history_item_id":"","_lgc_tts_generated_at":"","_lgc_tts_status":"","_lgc_tts_error":"","footnotes":""},"categories":[3412],"tags":[],"staff":[],"editorial_format":[4942],"serie":[],"audience":[],"geo":[531],"class_list":["post-346890","post","type-post","status-publish","format-standard","hentry","category-puissances-de-lia","editorial_format-actu-breves","geo-chine"],"acf":{"open_in_webview":false,"accent":"default","_thumbnail_id":346892,"excerpt":"\u00c0 partir d\u2019aujourd\u2019hui, 15 juillet, de nouvelles r\u00e9glementations visant \u00e0 encadrer strictement les services de personnalisation des compagnons IA entrent en vigueur en Chine. 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