{"id":331560,"date":"2026-05-04T15:39:06","date_gmt":"2026-05-04T13:39:06","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=331560"},"modified":"2026-05-04T15:39:10","modified_gmt":"2026-05-04T13:39:10","slug":"lintelligence-artificielle-est-elle-en-train-de-casser-internet","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/05\/04\/lintelligence-artificielle-est-elle-en-train-de-casser-internet\/","title":{"rendered":"L\u2019intelligence artificielle est-elle en train de casser Internet&#160;?"},"content":{"rendered":"\n<p>La part des sites Internet cr\u00e9\u00e9s enti\u00e8rement ou en partie par des outils d\u2019intelligence artificielle a consid\u00e9rablement augment\u00e9 depuis le lancement de ChatGPT, le chatbot d\u2019OpenAI, en novembre 2022. Selon une \u00e9tude publi\u00e9e en avril, 35&#160;% des sites web publi\u00e9s en mai 2023 \u00e9taient g\u00e9n\u00e9r\u00e9s par l&rsquo;IA&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-331560' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/05\/04\/lintelligence-artificielle-est-elle-en-train-de-casser-internet\/#easy-footnote-bottom-1-331560' title='Jonas Dolezal, Sawood Alam, Mark Graham et Maty Bohacek, &lt;a href=&quot;https:\/\/ai-on-the-internet.github.io\/ai-on-the-internet.pdf&quot;&gt;The Impact of AI-Generated Text on the Internet&lt;\/a&gt;, 14 avril 2026.'><sup>1<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parmi l\u2019ensemble des sites analys\u00e9s dans le cadre de l\u2019\u00e9tude, plus d\u2019un cinqui\u00e8me (21&#160;%) ont \u00e9t\u00e9 enti\u00e8rement cr\u00e9\u00e9s par l\u2019intelligence artificielle.<\/li>\n\n\n\n<li>En moins de trois ans, l\u2019IA a pris une place centrale dans un domaine con\u00e7u par l\u2019\u00eatre humain au cours des quatre derni\u00e8res d\u00e9cennies.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/li4NP\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Le recours \u00e0 l\u2019IA dans la conception et la cr\u00e9ation de sites web pourrait avoir un impact direct sur l\u2019exactitude factuelle des informations disponibles sur Internet, notamment via la g\u00e9n\u00e9ration d\u2019images, et contribuer \u00e0 l\u2019appauvrissement de la diversit\u00e9 s\u00e9mantique.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019\u00e9tude montre en effet une corr\u00e9lation directe entre la probabilit\u00e9 de recourir \u00e0 l\u2019IA et la diversit\u00e9 des termes, des structures et des points de vue utilis\u00e9s.<\/li>\n\n\n\n<li>Ainsi, les sites g\u00e9n\u00e9r\u00e9s ou assist\u00e9s par IA pr\u00e9sentent une similarit\u00e9 s\u00e9mantique sup\u00e9rieure de 33&#160;% \u00e0 celle des sites non IA, ce qui se traduit par une diminution de la vari\u00e9t\u00e9 des id\u00e9es exprim\u00e9es, une convergence des sch\u00e9mas d\u2019\u00e9criture et, plus g\u00e9n\u00e9ralement, une homog\u00e9n\u00e9isation des contenus pr\u00e9sents sur le web.<\/li>\n\n\n\n<li>La diminution de la diversit\u00e9 s\u00e9mantique en ligne pourrait se r\u00e9percuter sur les futurs mod\u00e8les d\u2019IA, qui sont en grande partie entra\u00een\u00e9s \u00e0 partir de donn\u00e9es web.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/2Gcp0\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Les cons\u00e9quences du recours massif \u00e0 l\u2019intelligence artificielle sur l\u2019\u00e9cosyst\u00e8me num\u00e9rique s\u2019ajoutent \u00e0 <a href=\"https:\/\/legrandcontinent.eu\/fr\/2024\/05\/31\/en-une-decennie-internet-a-perdu-plus-dun-tiers-de-son-contenu\/\">un ph\u00e9nom\u00e8ne de d\u00e9gradation num\u00e9rique<\/a> mesur\u00e9 en 2024 par le Pew Research Center, qui observait la disparition de 38&#160;% des pages web qui existaient une d\u00e9cennie auparavant.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019utilisation croissante de l\u2019IA pourrait contribuer \u00e0 acc\u00e9l\u00e9rer cette tendance.<\/li>\n\n\n\n<li>Les chatbots sont en effet de plus en plus utilis\u00e9s comme une alternative aux moteurs de recherche traditionnels. En cons\u00e9quence, <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/07\/29\/lia-va-t-elle-avaler-leconomie-numerique\/\">le trafic humain sur le reste d\u2019internet diminue<\/a>, tandis que le trafic non-humain augmente.<\/li>\n\n\n\n<li>Pour s\u2019adapter, les moteurs de recherche d\u00e9veloppent eux aussi des outils d\u2019IA, comme l\u2019option \u00ab&#160;AI Overviews&#160;\u00bb lanc\u00e9e par Google en 2024, qui permet de g\u00e9n\u00e9rer des r\u00e9ponses sans avoir \u00e0 se rendre sur les sites.<\/li>\n\n\n\n<li>Plus des deux-tiers (69&#160;%) des recherches Google ne donnent d\u00e9sormais lieu \u00e0 aucun clic de l\u2019utilisateur, contre 56&#160;% avant le lancement de la fonctionnalit\u00e9.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/Khki1\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>La hausse du trafic de robots (ou \u00ab&#160;bots&#160;\u00bb) de <em>scraping<\/em> sur Internet a conduit la Fondation Wikim\u00e9dia, l\u2019ONG qui h\u00e9berge l\u2019encyclop\u00e9die en ligne, \u00e0 mettre en place des mesures pour donner la priorit\u00e9 aux visiteurs humains. Au premier trimestre, jusqu\u2019\u00e0 2 milliards de requ\u00eates provenant de robots \u00e9taient bloqu\u00e9es chaque jour sur Wikipedia&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-331560' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/05\/04\/lintelligence-artificielle-est-elle-en-train-de-casser-internet\/#easy-footnote-bottom-2-331560' title='Birgit Mueller, Chris Danis et Giuseppe Lavagetto, &lt;a href=&quot;https:\/\/diff.wikimedia.org\/2026\/03\/26\/quo-vadis-crawlers-progress-and-whats-next-on-safeguarding-our-infrastructure\/&quot;&gt;Quo Vadis, Crawlers&amp;#160;? Progress and what\u2019s next on safeguarding our infrastructure&lt;\/a&gt;, Wikimedia Foundation, 26 mars 2026.'><sup>2<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En mai 2025, plus d\u2019un tiers des sites web avaient \u00e9t\u00e9 cr\u00e9\u00e9s enti\u00e8rement ou partiellement par l\u2019intelligence artificielle. <\/p>\n<p>Le recours \u00e0 l\u2019IA pourrait avoir un impact direct sur l\u2019exactitude factuelle des informations disponibles en ligne et contribuer \u00e0 l\u2019appauvrissement de la diversit\u00e9 s\u00e9mantique.<\/p>\n","protected":false},"author":2622,"featured_media":331563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":3,"footnotes":""},"categories":[1729],"tags":[],"staff":[],"editorial_format":[4850],"serie":[],"audience":[],"geo":[2163],"class_list":["post-331560","post","type-post","status-publish","format-standard","hentry","category-numerique","editorial_format-briefings","geo-monde"],"acf":{"open_in_webview":false,"accent":"default","_thumbnail_id":331563,"excerpt":"En mai 2025, plus d\u2019un tiers des sites web avaient \u00e9t\u00e9 cr\u00e9\u00e9s enti\u00e8rement ou partiellement par l\u2019intelligence artificielle. \r\n\r\nLe recours \u00e0 l\u2019IA pourrait avoir un impact direct sur l\u2019exactitude factuelle des informations disponibles en ligne et contribuer \u00e0 l\u2019appauvrissement de la diversit\u00e9 s\u00e9mantique.","display_date":"","new_abstract":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019intelligence artificielle est-elle en train de casser internet ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2026\/05\/04\/lintelligence-artificielle-est-elle-en-train-de-casser-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019intelligence artificielle est-elle en train de casser internet ?\" \/>\n<meta property=\"og:description\" content=\"En mai 2025, plus d\u2019un tiers des sites web avaient \u00e9t\u00e9 cr\u00e9\u00e9s enti\u00e8rement ou partiellement par l\u2019intelligence artificielle.   Le recours \u00e0 l\u2019IA pourrait avoir un impact direct sur l\u2019exactitude factuelle des informations disponibles en ligne et contribuer \u00e0 l\u2019appauvrissement de la diversit\u00e9 s\u00e9mantique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2026\/05\/04\/lintelligence-artificielle-est-elle-en-train-de-casser-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T13:39:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T13:39:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2026\/05\/gc-share-web-detruit-IA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1890\" \/>\n\t<meta property=\"og:image:height\" content=\"1054\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marin Saillofest\" 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