{"id":329474,"date":"2026-04-24T06:30:00","date_gmt":"2026-04-24T04:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=329474"},"modified":"2026-04-23T20:33:43","modified_gmt":"2026-04-23T18:33:43","slug":"la-strategie-automobile-chinoise-sattaque-au-luxe-europeen-analyse-des-tendances-du-salon-de-lautomobile-de-pekin","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/04\/24\/la-strategie-automobile-chinoise-sattaque-au-luxe-europeen-analyse-des-tendances-du-salon-de-lautomobile-de-pekin\/","title":{"rendered":"La strat\u00e9gie automobile chinoise s\u2019attaque au luxe europ\u00e9en&#160;: analyse des tendances du salon de l\u2019automobile de P\u00e9kin"},"content":{"rendered":"\n<p>Lors de la premi\u00e8re \u00e9dition du salon, en 2010, l\u2019attention des participants \u00e9tait surtout port\u00e9e sur des mod\u00e8les europ\u00e9ens. Le constructeur allemand Audi y avait notamment pr\u00e9sent\u00e9 son dernier mod\u00e8le, la A8 Long, une limousine dot\u00e9e \u00e0 l&rsquo;\u00e9poque des technologies les plus avanc\u00e9es.<\/p>\n\n\n\n<p>Ce sont surtout les derniers mod\u00e8les chinois qui seront scrut\u00e9s de pr\u00e8s cette ann\u00e9e.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mardi 21, en amont de l\u2019ouverture du Salon, le fabricant de batterie chinois CATL a d\u00e9voil\u00e9 un nouveau mod\u00e8le de batterie pour voiture \u00e9lectrique capable d\u2019\u00eatre recharg\u00e9e de 10 \u00e0 98&#160;% en seulement 6 minutes et demie.<\/li>\n\n\n\n<li>C\u2019est plus rapide que les batteries de derni\u00e8re g\u00e9n\u00e9ration de BYD, le 2e fabricant au monde derri\u00e8re CALT, et bien plus rapide que des constructeurs europ\u00e9ens ou sud-cor\u00e9ens, comme Hyundai et Porsche, dont les batteries nickel-mangan\u00e8se-cobalt peuvent passer de 10 \u00e0 80&#160;% en 18 min&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-329474' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/24\/la-strategie-automobile-chinoise-sattaque-au-luxe-europeen-analyse-des-tendances-du-salon-de-lautomobile-de-pekin\/#easy-footnote-bottom-1-329474' title='Jonathan M. Gitlin, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/arstechnica.com\/cars\/2026\/04\/catls-new-lfp-battery-can-charge-from-10-to-98-in-less-than-7-minutes\/&quot;&gt;CATL\u2019s new LFP battery can charge from 10 to 98&amp;#160;% in less than 7 minutes&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Ars Technica&lt;\/em&gt;, 21 avril 2026.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/OqzG8\/\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>L\u2019avanc\u00e9e technologique des constructeurs chinois et les offres de prix par rapport \u00e0 leurs concurrents europ\u00e9ens contribue \u00e0 l\u2019effondrement des parts de march\u00e9 des marques allemandes, tant en Chine qu&rsquo;\u00e0 l&rsquo;\u00e9chelle mondiale&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-329474' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/24\/la-strategie-automobile-chinoise-sattaque-au-luxe-europeen-analyse-des-tendances-du-salon-de-lautomobile-de-pekin\/#easy-footnote-bottom-2-329474' title='Jamie John, &lt;a href=&quot;https:\/\/www.ft.com\/content\/c84b947b-cf71-4699-a336-a80045923613?syn-25a6b1a6=1&quot;&gt;Chinese automakers are overtaking European rivals&lt;\/a&gt;, says car-shipping chief,&lt;em&gt; Financial Times&lt;\/em&gt;, 9 novembre 2025.'><sup>2<\/sup><\/a><\/span><\/span>. L\u2019an dernier, Audi, BMW et Mercedes-Benz sont tous les trois pass\u00e9s sous la barre des 10&#160;%, contre pr\u00e8s de 20&#160;% en 2020.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le PDG d&rsquo;Audi, Gernot D\u00f6llner, a d\u00e9clar\u00e9 dans un entretien cette semaine que la marque avait sous-estim\u00e9 la complexit\u00e9 de la transition vers des v\u00e9hicules avant tout d\u00e9finis par leur logiciel, et plus seulement par leur qualit\u00e9 ou leur design&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-329474' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/24\/la-strategie-automobile-chinoise-sattaque-au-luxe-europeen-analyse-des-tendances-du-salon-de-lautomobile-de-pekin\/#easy-footnote-bottom-3-329474' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.bloomberg.com\/news\/articles\/2026-04-22\/audi-falls-behind-byd-geely-in-china-on-innovation-backlog&quot;&gt;Audi\u2019s Future Hinges on Winning Back China&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Bloomberg&lt;\/em&gt;, 22 avril 2026.'><sup>3<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Les ventes de marques chinoises d\u00e9passent d\u00e9sormais leurs concurrents en Chine dans des cat\u00e9gories de v\u00e9hicules autrefois domin\u00e9es par des marques europ\u00e9ennes.\u00a0<\/li>\n\n\n\n<li>La Maextro S800, une berline \u00e9lectrique construite par Huawei et JAC dont le prix se situe \u00e0 1 million de yuans (l\u2019\u00e9quivalent de 125 000 euros), se vend d\u00e9sormais deux fois plus en Chine que la Porsche Panamera ou la BMW S\u00e9rie 7.<\/li>\n<\/ul>\n\n\n\n<p>Les performances des batteries \u00e9quipant les voitures \u00e9lectriques chinoises garantissent aux constructeurs chinois un avantage consid\u00e9rable. Cette ann\u00e9e, ces derniers devraient d\u00e9voiler 181 nouveaux mod\u00e8les et 71 concept-cars, dont plusieurs gros SUV haut de gamme.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zeekr, la marque haut de gamme du constructeur Geely, devrait exposer le 8X, un SUV hybride rechargeable capable notamment de s&rsquo;incliner vers le haut avant une collision afin de prot\u00e9ger les passagers.<\/li>\n\n\n\n<li>Dans une vid\u00e9o publi\u00e9e par Geely, on peut voir le v\u00e9hicule battre haut la main des voitures europ\u00e9ennes de la m\u00eame cat\u00e9gorie lors d\u2019une course de vitesse, comme le Porsche Cayenne et la BMW M5.<\/li>\n<\/ul>\n\n\n\n<p>Le 8X devrait \u00eatre mis en vente en Chine \u00e0 partir de 53 000 dollars, soit quatre fois moins que la BMW M5 (205 000 dollars)&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-329474' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/24\/la-strategie-automobile-chinoise-sattaque-au-luxe-europeen-analyse-des-tendances-du-salon-de-lautomobile-de-pekin\/#easy-footnote-bottom-4-329474' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.reuters.com\/world\/china\/beijing-car-show-chinese-automakers-take-aim-europes-premium-brands-2026-04-21\/&quot;&gt;At Beijing car show, Chinese automakers take aim at Europe&amp;rsquo;s premium brands&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Reuters&lt;\/em&gt;, 21 avril 2026.'><sup>4<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus de 1 400 nouveaux mod\u00e8les de voitures seront d\u00e9voil\u00e9s \u00e0 l\u2019occasion du Salon de l\u2019automobile de P\u00e9kin, qui ouvre ses portes aujourd\u2019hui, vendredi 24. <\/p>\n<p>L\u2019attention sera surtout port\u00e9e sur les nouvelles avanc\u00e9es technologiques des constructeurs chinois, notamment en mati\u00e8re de batteries et de v\u00e9hicules \u00e9lectriques, ainsi que sur la strat\u00e9gie de l\u2019industrie automobile de P\u00e9kin, qui se tourne de plus en plus vers le march\u00e9 premium, domin\u00e9 encore par les Europ\u00e9ens. <\/p>\n","protected":false},"author":40,"featured_media":329480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":3,"footnotes":""},"categories":[1727],"tags":[],"staff":[],"editorial_format":[4850],"serie":[],"audience":[],"geo":[531],"class_list":["post-329474","post","type-post","status-publish","format-standard","hentry","category-economie","editorial_format-briefings","geo-chine"],"acf":{"open_in_webview":false,"accent":"default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La strat\u00e9gie automobile chinoise s\u2019attaque au luxe europ\u00e9en : analyse des tendances du salon de l\u2019automobile de P\u00e9kin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2026\/04\/24\/la-strategie-automobile-chinoise-sattaque-au-luxe-europeen-analyse-des-tendances-du-salon-de-lautomobile-de-pekin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La strat\u00e9gie automobile chinoise s\u2019attaque au luxe europ\u00e9en : analyse des tendances du salon de l\u2019automobile de P\u00e9kin\" \/>\n<meta property=\"og:description\" content=\"Plus de 1 400 nouveaux mod\u00e8les de voitures seront d\u00e9voil\u00e9s \u00e0 l\u2019occasion du Salon de l\u2019automobile de P\u00e9kin, qui ouvre ses portes aujourd\u2019hui, vendredi 24.   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