{"id":325106,"date":"2026-04-02T06:30:00","date_gmt":"2026-04-02T04:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=325106"},"modified":"2026-04-01T18:46:00","modified_gmt":"2026-04-01T16:46:00","slug":"lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/04\/02\/lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood\/","title":{"rendered":"L\u2019IA permettra-t-elle au cin\u00e9ma chinois de d\u00e9tr\u00f4ner Hollywood&#160;?"},"content":{"rendered":"\n<p>La sortie en f\u00e9vrier d\u2019une nouvelle version am\u00e9lior\u00e9e de l\u2019application chinoise Seedance, d\u00e9velopp\u00e9e par ByteDance, la maison-m\u00e8re de TikTok, a provoqu\u00e9 une onde de choc dans le monde du cin\u00e9ma \u2014 notamment aux \u00c9tats-Unis.&nbsp;<\/p>\n\n\n\n<p>En seulement quelques minutes, il est d\u00e9sormais possible de g\u00e9n\u00e9rer et d\u2019\u00e9diter des vid\u00e9os dont la qualit\u00e9 est comparable \u00e0 celle d\u2019une production cin\u00e9matographique professionnelle&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-325106' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/02\/lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood\/#easy-footnote-bottom-1-325106' title='Osmond Chia et Suranjana Tewari, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.bbc.com\/news\/articles\/ckg1dl410q9o&quot;&gt;The Chinese AI app sending Hollywood into a panic&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;BBC&lt;\/em&gt;, 20 f\u00e9vrier 2026.'><sup>1<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<p>Auparavant exclusivement r\u00e9serv\u00e9 au march\u00e9 chinois, Seedance 2.0 a entam\u00e9 son d\u00e9ploiement \u00e0 l\u2019international la semaine derni\u00e8re.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cette application n\u2019est pas la seule \u00e0 utiliser l\u2019intelligence artificielle pour g\u00e9n\u00e9rer des vid\u00e9os. D\u2019autres alternatives, notamment occidentales, existent d\u00e9j\u00e0, comme Dream Machine, Hailuo AI ou Sora, le mod\u00e8le texte-vid\u00e9o d\u00e9velopp\u00e9 par OpenAI, qui devrait toutefois fermer \u00e0 la fin du mois d\u2019avril.<\/li>\n\n\n\n<li>Seedance 2.0 se d\u00e9marque par l\u2019ultra-r\u00e9alisme de ses vid\u00e9os, ce qui a suscit\u00e9 une vague d\u2019inqui\u00e9tude chez les grands studios hollywoodiens, notamment Netflix, Paramount, Warner Bros et Disney. Ces derniers ont en effet adress\u00e9 des mises en demeure \u00e0 ByteDance et accus\u00e9 le g\u00e9ant chinois d&rsquo;enfreindre les droits d&rsquo;auteur.<\/li>\n\n\n\n<li>Le groupe n\u2019a pas fait part de son intention de revoir la mani\u00e8re dont son mod\u00e8le d\u2019IA est entra\u00een\u00e9. ByteDance devrait toutefois ajouter des mesures de s\u00e9curit\u00e9 \u00ab&#160;pour emp\u00eacher la g\u00e9n\u00e9ration de contenu susceptible d&rsquo;entra\u00eener de nouvelles violations de la propri\u00e9t\u00e9 intellectuelle&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-325106' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/02\/lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood\/#easy-footnote-bottom-2-325106' title='Juro Osawa et Qianer Liu, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.theinformation.com\/articles\/bytedance-suspends-launch-video-ai-model-copyright-disputes-hollywood&quot;&gt;ByteDance Suspends Launch of Video AI Model After Copyright Disputes With Hollywood&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The Information&lt;\/em&gt;, 14 mars 2026.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"jia zhangke wishes everyone happy new year \" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/iCKokDa1RlM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Si Seedance 2.0 est tr\u00e8s populaire aupr\u00e8s des utilisateurs individuels, le mod\u00e8le est destin\u00e9 \u00e0 un usage professionnel dans les domaines du cin\u00e9ma et de la publicit\u00e9 notamment. En Chine, le r\u00e9alisateur Jia Zhangke, consid\u00e9r\u00e9 comme l\u2019une des figures les plus en vue du <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/09\/02\/faire-savoir-au-monde-entier-sur-tiktok-et-au-cinema-pekin-accompagne-un-nouveau-nationalisme-conquerant\/\">cin\u00e9ma chinois<\/a> de la sixi\u00e8me g\u00e9n\u00e9ration, a d\u00e9voil\u00e9 le 12 f\u00e9vrier un court-m\u00e9trage devenu viral, r\u00e9alis\u00e9 avec Seedance, \u00e0 l\u2019occasion du Nouvel An lunaire.<\/p>\n\n\n\n<p>Jia Zhangke n\u2019est pas le seul, en Chine et plus largement en Asie, \u00e0 voir dans l\u2019IA un moyen de r\u00e9inventer la production cin\u00e9matographique \u00e0 moindre co\u00fbt.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le film \u00e9pique Huo Qubing (\u970d\u53bb\u75c5), qui retrace la vie d\u2019un g\u00e9n\u00e9ral de la dynastie Han, a \u00e9t\u00e9 enti\u00e8rement produit \u00e0 l\u2019aide de l\u2019intelligence artificielle par Nano Manga Pipeline (\u7eb3\u7c73\u6f2b\u5267\u6d41\u6c34\u7ebf), qui se pr\u00e9sente comme \u00ab&#160;la premi\u00e8re plateforme d&rsquo;agents intelligents de niveau industriel destin\u00e9e au secteur des s\u00e9ries anim\u00e9es&#160;\u00bb. Il a g\u00e9n\u00e9r\u00e9 500 millions de vues pour un co\u00fbt de production estim\u00e9 \u00e0 3 000 yuans (moins de 400 euros)&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-325106' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/02\/lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood\/#easy-footnote-bottom-3-325106' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.news.cn\/tech\/20260215\/b4bb49865d0949c39518e32c37237cce\/c.html&quot;&gt;\u7eb3\u7c73\u6f2b\u5267\u6d41\u6c34\u7ebf\u9996\u6279\u63a5\u5165Seedance 2.0\uff1a\u5de5\u4e1a\u7ea7AI\u5185\u5bb9\u751f\u4ea7\u518d\u63d0\u901f&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Xinhua&lt;\/em&gt;, 15 f\u00e9vrier 2026.'><sup>3<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Les universit\u00e9s saisissent \u00e9galement le tournant de l\u2019IA dans leurs cursus&#160;: en novembre, l\u2019universit\u00e9 de Hong Kong a annonc\u00e9 le lancement de son \u00ab&#160;\u00c9cole des m\u00e9dias du futur&#160;\u00bb, qui abritera le premier master d\u2019Asie \u2014 et probablement du monde \u2014 en r\u00e9alisation cin\u00e9matographique assist\u00e9e par l\u2019IA.<\/li>\n\n\n\n<li>Sous l&rsquo;initiative du Parti, des universit\u00e9s chinoises, telles que la Communication University of China, ont supprim\u00e9 des fili\u00e8res menant \u00e0 des m\u00e9tiers jug\u00e9s \u00ab&#160;automatisables&#160;\u00bb par l\u2019intelligence artificielle (photographie, montage, traduction, etc.), tout en d\u00e9veloppant des micro-sp\u00e9cialisations \u00ab&#160;IA+&#160;\u00bb, ax\u00e9es sur la direction artistique, l\u2019interaction homme-machine et la production assist\u00e9e par IA&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-325106' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/02\/lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood\/#easy-footnote-bottom-4-325106' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/news.eol.cn\/guancha\/202603\/t20260310_2721582.shtml&quot;&gt;\u4e24\u4f1a\u4fe1\u53f7\uff01\u4e2d\u56fd\u9ad8\u6821\u76f4\u9762AI\u51b2\u51fb&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;EOL&lt;\/em&gt;, 10 mars 2026.'><sup>4<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/Dck4A\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Ce tournant chinois dans le domaine de l&rsquo;intelligence artificielle intervient \u00e0 un moment particuli\u00e8rement critique pour Hollywood, dont le nombre de productions est en baisse depuis plusieurs ann\u00e9es, en raison notamment du co\u00fbt \u00e9lev\u00e9 de la main-d&rsquo;\u0153uvre aux \u00c9tats-Unis et des faibles incitations \u00e9conomiques mises en place par le gouvernement f\u00e9d\u00e9ral et les \u00c9tats.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019an dernier, seulement 159 nouvelles productions (cin\u00e9matographiques et t\u00e9l\u00e9visuelles) dont le budget est sup\u00e9rieur ou \u00e9gal \u00e0 40 millions de dollars ont \u00e9t\u00e9 lanc\u00e9es aux \u00c9tats-Unis, contre 251 il y a cinq ans&#160;: soit une chute de 37&#160;%&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-5-325106' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/02\/lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood\/#easy-footnote-bottom-5-325106' title='Nate Rattner et Ben Fritz, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.wsj.com\/business\/media\/see-how-hollywoods-job-market-is-collapsing-230be437&quot;&gt;See How Hollywood\u2019s Job Market Is Collapsing&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The Wall Street Journal&lt;\/em&gt;, 30 mars 2026.'><sup>5<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Les risques li\u00e9s \u00e0 la production cin\u00e9matographique incitent en effet les producteurs \u00e0 investir dans les projets les plus prometteurs en termes de retour sur investissement.<\/li>\n\n\n\n<li>La baisse du nombre de films produits se r\u00e9percute sur le march\u00e9 du travail, notamment en Californie, mais aussi sur la capacit\u00e9 des \u00c9tats-Unis \u00e0 maintenir leur rang de superpuissance culturelle.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@coco539711\/video\/7613239559605718303\" data-video-id=\"7613239559605718303\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@coco539711\" href=\"https:\/\/www.tiktok.com\/@coco539711?refer=embed\">@coco539711<\/a> <p>Master of Kung Fu\u2026 Until the Zoomies Hit \ud83d\udc31\u2694\ufe0fkungfucat funnycat catfight martialarts catsoftiktok petcomedy fyp <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a><\/p> <a target=\"_blank\" title=\"\u266c \u539f\u8072 - DramaCat Universe - DramaCat Universe\" href=\"https:\/\/www.tiktok.com\/music\/\u539f\u8072-DramaCat-Universe-7613239522465827614?refer=embed\">\u266c \u539f\u8072 &#8211; DramaCat Universe &#8211; DramaCat Universe<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Le positionnement avantageux de la Chine sur le march\u00e9 du cin\u00e9ma assist\u00e9 par IA tient \u00e9galement \u00e0 son avance dans le domaine des formats courts. Alors que la consommation de contenus se fait de plus en plus sur t\u00e9l\u00e9phone, et non plus sur t\u00e9l\u00e9vision ou au cin\u00e9ma, les vid\u00e9os de \u00ab&#160;Catfu&#160;\u00bb \u2014 des chats pratiquant le kung-fu \u2014 sont devenues virales sur l\u2019internet chinois, en jouant sur l\u2019h\u00e9ritage des films d\u2019arts martiaux des Shaw Brothers (\u90b5\u6c0f\u7247\u5834) des ann\u00e9es 1970&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-6-325106' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2026\/04\/02\/lia-permettra-t-elle-au-cinema-chinois-de-detroner-hollywood\/#easy-footnote-bottom-6-325106' title='Amber Zhang, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.baiguan.news\/p\/2026-year-one-of-chinas-ai-film-industry&quot;&gt;2026&amp;#160;: Year One of China&amp;rsquo;s AI Film Industry&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Baiguan&lt;\/em&gt;, 12 mars 2026.'><sup>6<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Chine, des studios de production utilisent des outils d\u2019intelligence artificielle pour g\u00e9n\u00e9rer des courts-m\u00e9trages qui engrangent des centaines de millions de vues \u2014 pour seulement quelques milliers de yuans.<\/p>\n","protected":false},"author":2622,"featured_media":325110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"footnotes":""},"categories":[1728],"tags":[],"staff":[],"editorial_format":[4850],"serie":[],"audience":[],"geo":[531],"class_list":["post-325106","post","type-post","status-publish","format-standard","hentry","category-arts","editorial_format-briefings","geo-chine"],"acf":{"open_in_webview":false,"accent":"default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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