{"id":312479,"date":"2026-01-09T06:30:00","date_gmt":"2026-01-09T05:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=312479"},"modified":"2026-01-08T18:48:49","modified_gmt":"2026-01-08T17:48:49","slug":"economie-russe-la-consommation-des-menages-est-en-baisse","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2026\/01\/09\/economie-russe-la-consommation-des-menages-est-en-baisse\/","title":{"rendered":"\u00c9conomie russe&#160;: la consommation des m\u00e9nages est en baisse"},"content":{"rendered":"\n<p>En 2023 et 2024, le keyn\u00e9sianisme de guerre de Vladimir Poutine avait fonctionn\u00e9. Les salaires en hausse, du fait de l\u2019\u00e9conomie de guerre, combin\u00e9s aux primes distribu\u00e9es aux familles de ceux qui s\u2019engageaient dans l\u2019arm\u00e9e et aux veuves des soldats morts avaient dop\u00e9 la consommation des m\u00e9nages, et ce malgr\u00e9 les sanctions occidentales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais ce ressort s\u2019est progressivement rompu l\u2019an dernier, en raison des taux d\u2019int\u00e9r\u00eat \u00e9lev\u00e9s, de la baisse des recettes provenant des exportations d\u2019hydrocarbures et des difficult\u00e9s budg\u00e9taires croissantes de l\u2019\u00c9tat et des r\u00e9gions.<\/li>\n\n\n\n<li>Pour ces raisons, la consommation des m\u00e9nages russes a commenc\u00e9 \u00e0 baisser en fin d\u2019ann\u00e9e 2025.<\/li>\n\n\n\n<li>C\u2019est ce que montrent les indices de consommation \u00e9tablis par Sberbank, la plus grande banque de Russie, lorsqu\u2019on les corrige de l\u2019inflation \u2014 telle qu\u2019elle est publi\u00e9e officiellement, et probablement sous-estim\u00e9e, par la Banque centrale.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/42Lya\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Si on analyse la consommation de fa\u00e7on plus d\u00e9taill\u00e9e, on constate des chutes importantes au mois de d\u00e9cembre, sup\u00e9rieures \u00e0 10&#160;%, pour les produits de beaut\u00e9 (-17&#160;%), l\u2019\u00e9lectrom\u00e9nager (-16&#160;%), les mat\u00e9riaux de construction (-16&#160;%), les t\u00e9l\u00e9phones portables (-15&#160;%), les meubles (-13&#160;%), les bijoux (-12&#160;%), les v\u00eatements (-11&#160;%) ou encore le mat\u00e9riel de sport (-11&#160;%).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais les d\u00e9penses pour ces produits, d\u2019appoint pour la plupart, ne sont pas les seules \u00e0 avoir enregistr\u00e9 une baisse.<\/li>\n\n\n\n<li>C\u2019est \u00e9galement le cas, bien que dans une moindre mesure, des achats de produits alimentaires (-5&#160;%), de carburant (-7&#160;%), de restauration hors-domicile (-1&#160;%) et de transports en commun locaux (-2&#160;%).<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/sdfYB\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Les achats de billets de train ou d\u2019avion et de t\u00e9l\u00e9communications r\u00e9sistent en revanche \u00e0 cette tendance, tout comme les d\u00e9penses de m\u00e9dicaments. Les achats en ligne (notamment pour la seconde main) ont quant \u00e0 eux explos\u00e9 depuis le d\u00e9but de la guerre (+ 64&#160;% en d\u00e9cembre 2023, + 30&#160;% en 2024 et +21&#160;% l\u2019an dernier), et connaissent toujours une forte croissance.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apr\u00e8s un recul sensible en 2022, les m\u00e9nages russes avaient de nouveau fortement augment\u00e9 leur endettement en 2023 et 2024.<\/li>\n\n\n\n<li>Mais depuis la fin de l&rsquo;ann\u00e9e 2024, ils ont brusquement cess\u00e9 de le faire.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/vKiJy\/\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/09\/25\/economie-russe-pour-financer-la-guerre-le-kremlin-veut-augmenter-la-tva\/\">hausse de deux points de la TVA \u00e0 partir du 1er janvier<\/a>, d\u00e9cid\u00e9e par Poutine pour \u00ab&#160;muscler&#160;\u00bb les finances de l\u2019\u00c9tat, devrait contribuer \u00e0 prolonger et aggraver le ralentissement de la consommation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Les d\u00e9penses de consommation des m\u00e9nages russes sont en baisse constante depuis la fin de l&rsquo;ann\u00e9e 2023 et sont m\u00eame pass\u00e9es en territoire n\u00e9gatif en d\u00e9cembre, une fois l&rsquo;inflation prise en compte.<\/p>\n<p>Les donn\u00e9es de la Banque centrale concernant les cr\u00e9dits accord\u00e9s aux diff\u00e9rents secteurs de l\u2019\u00e9conomie confirment l\u2019ampleur de cette d\u00e9gradation de la situation financi\u00e8re des m\u00e9nages.<\/p>\n","protected":false},"author":2622,"featured_media":312483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"footnotes":""},"categories":[1727],"tags":[],"geo":[550],"class_list":["post-312479","post","type-post","status-publish","format-standard","hentry","category-economie","staff-guillaume-duval","geo-russie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9conomie russe : la consommation des m\u00e9nages est en baisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2026\/01\/09\/economie-russe-la-consommation-des-menages-est-en-baisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9conomie russe : la consommation des m\u00e9nages est en baisse\" \/>\n<meta property=\"og:description\" content=\"Les d\u00e9penses de consommation des m\u00e9nages russes sont en baisse constante depuis la fin de l&#039;ann\u00e9e 2023 et sont m\u00eame pass\u00e9es en territoire n\u00e9gatif en d\u00e9cembre, une fois l&#039;inflation prise en compte.  Les donn\u00e9es de la Banque centrale concernant les cr\u00e9dits accord\u00e9s aux diff\u00e9rents secteurs de l\u2019\u00e9conomie confirment l\u2019ampleur de cette d\u00e9gradation de la situation financi\u00e8re des m\u00e9nages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2026\/01\/09\/economie-russe-la-consommation-des-menages-est-en-baisse\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T05:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2026\/01\/gc-share-conso-menages-russes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1888\" \/>\n\t<meta property=\"og:image:height\" content=\"1056\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marin Saillofest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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