{"id":307688,"date":"2025-12-08T18:30:00","date_gmt":"2025-12-08T17:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=307688"},"modified":"2025-12-08T18:02:52","modified_gmt":"2025-12-08T17:02:52","slug":"le-marche-europeen-represente-environ-un-quart-des-revenus-mondiaux-des-big-tech","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/12\/08\/le-marche-europeen-represente-environ-un-quart-des-revenus-mondiaux-des-big-tech\/","title":{"rendered":"Le march\u00e9 europ\u00e9en repr\u00e9sente environ un quart des revenus mondiaux des Big Tech"},"content":{"rendered":"\n<p>L\u2019annonce, vendredi 5 d\u00e9cembre, par la Commission europ\u00e9enne d\u2019une amende de 120 millions d\u2019euros au r\u00e9seau social d\u2019Elon Musk, X (ex-Twitter), au titre du r\u00e8glement sur les services num\u00e9riques (DSA), a provoqu\u00e9 de vives condamnations de la part de hauts responsables am\u00e9ricains.<\/p>\n\n\n\n<p>Musk lui-m\u00eame a appel\u00e9 \u00e0 \u00ab&#160;dissoudre l\u2019Union europ\u00e9enne&#160;\u00bb et a menac\u00e9 de repr\u00e9sailles \u00e0 la fois l\u2019Union \u00ab&#160;mais aussi aux personnes qui ont pris cette mesure&#160;\u00bb.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le vice-pr\u00e9sident am\u00e9ricain J.D. Vance, qui <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/08\/26\/que-signifient-les-menaces-de-trump-sur-les-taxes-et-reglementations-numeriques-pour-lunion-europeenne\/\">critique fr\u00e9quemment la r\u00e9glementation europ\u00e9enne des entreprises am\u00e9ricaines<\/a>, a \u00e9crit avant l\u2019annonce de l\u2019amende que l\u2019Union \u00ab&#160;devrait soutenir la libert\u00e9 d&rsquo;expression au lieu d&rsquo;attaquer les entreprises am\u00e9ricaines pour des futilit\u00e9s&#160;\u00bb.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Rumors swirling that the EU commission will fine X hundreds of millions of dollars for not engaging in censorship. The EU should be supporting free speech not attacking American companies over garbage.<\/p>&mdash; JD Vance (@JDVance) <a href=\"https:\/\/twitter.com\/JDVance\/status\/1996701953372704921?ref_src=twsrc%5Etfw\">December 4, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019ambassadeur am\u00e9ricain aupr\u00e8s de l\u2019Union, Andrew Puzder, a quant \u00e0 lui accus\u00e9 l\u2019Union de s\u2019attaquer uniquement \u00e0 des entreprises am\u00e9ricaines, \u00e9voquant une potentielle \u00ab&#160;tentative visant \u00e0 favoriser les concurrents europ\u00e9ens&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-307688' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/12\/08\/le-marche-europeen-represente-environ-un-quart-des-revenus-mondiaux-des-big-tech\/#easy-footnote-bottom-1-307688' title='Francine Lacqua et Ewa Krukowska, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.bloomberg.com\/opinion\/articles\/2025-12-08\/your-holiday-gift-contains-a-lump-of-tariffs&quot;&gt;US Ambassador Slams EU Tech Rules as Musk\u2019s X Hit With Fine&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Bloomberg&lt;\/em&gt;, 5 d\u00e9cembre 2025.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Le secr\u00e9taire d\u2019\u00c9tat Marco Rubio semble \u00eatre all\u00e9 plus loin en d\u00e9clarant dimanche 7 d\u00e9cembre sur X que l\u2019amende \u00ab&#160;ne constitue pas seulement une attaque contre X, c&rsquo;est une attaque contre toutes les plateformes technologiques am\u00e9ricaines et le peuple am\u00e9ricain par des gouvernements \u00e9trangers&#160;\u00bb.<\/li>\n\n\n\n<li>Il ajoute&#160;: \u00ab&#160;L&rsquo;\u00e9poque de la censure des Am\u00e9ricains en ligne est r\u00e9volue&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-307688' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/12\/08\/le-marche-europeen-represente-environ-un-quart-des-revenus-mondiaux-des-big-tech\/#easy-footnote-bottom-2-307688' title='&lt;a href=&quot;https:\/\/x.com\/SecRubio\/status\/1996974377003319667&quot;&gt;Publication sur X de Marco Rubio&lt;\/a&gt;, 7 d\u00e9cembre 2025.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/gxQsn\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Il s\u2019agit de la troisi\u00e8me amende que l\u2019Union impose \u00e0 une grande entreprise technologique am\u00e9ricaine depuis le d\u00e9but de l\u2019ann\u00e9e. En avril, <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/04\/24\/pourquoi-le-montant-des-amendes-infligees-par-lunion-a-meta-et-apple-est-il-aussi-faible\/\">deux p\u00e9nalit\u00e9s avaient \u00e9t\u00e9 adress\u00e9es \u00e0 Apple (500 millions d\u2019euros) et \u00e0 Meta (200 millions)<\/a> dans le cadre du Digital Markets Act. S\u2019ils sont importants, ces montants sont toutefois inf\u00e9rieurs \u00e0 ce que l\u2019Union serait l\u00e9galement en droit d\u2019imposer.<\/p>\n\n\n\n<p>Malgr\u00e9 la rh\u00e9torique am\u00e9ricaine, pour les Big Tech l\u2019acc\u00e8s au march\u00e9 int\u00e9rieur reste clef.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Au cours du troisi\u00e8me trimestre 2025, pr\u00e8s d\u2019un quart (23&#160;%) des revenus g\u00e9n\u00e9r\u00e9s par Meta dans le monde provenaient du march\u00e9 europ\u00e9en \u2014 ce qui repr\u00e9sente 11,5 milliards de dollars (10 milliards d\u2019euros).<\/li>\n\n\n\n<li>L\u2019entreprise pr\u00e9sid\u00e9e par Mark Zuckerberg, qui g\u00e8re les r\u00e9seaux sociaux Facebook, WhatsApp, Instagram, Threads et Messenger, dispose de plusieurs centaines de millions d\u2019utilisateurs en Europe \u00e0 travers ses diverses plateformes.<\/li>\n\n\n\n<li>Pour Alphabet, l\u2019entreprise qui exploite YouTube (troisi\u00e8me plateforme la plus utilis\u00e9e au monde), le march\u00e9 europ\u00e9en repr\u00e9sentait 29&#160;% de ses revenus au troisi\u00e8me trimestre, soit pr\u00e8s de 30 milliards de dollars.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/tLIyh\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Le rapport de force qui s\u2019est engag\u00e9 entre les grandes entreprises technologiques am\u00e9ricaines et l\u2019Union a pris une place centrale dans les relations transatlantiques depuis le retour au pouvoir de Trump. L\u2019administration r\u00e9publicaine tente notamment de faire pression pour obtenir un assouplissement des lois europ\u00e9ennes sur le num\u00e9rique en \u00e9change d\u2019une r\u00e9duction des droits de douane sur l\u2019acier et l\u2019aluminium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e, les grandes entreprises technologiques am\u00e9ricaines g\u00e9n\u00e8rent une grande partie de leur chiffre d&rsquo;affaires gr\u00e2ce \u00e0 leurs utilisateurs europ\u00e9ens via leurs principaux r\u00e9seaux sociaux&#160;&#160;: Facebook, WhatsApp, YouTube ou encore X.<\/p>\n","protected":false},"author":2622,"featured_media":307687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"footnotes":""},"categories":[1729],"tags":[],"geo":[1917],"class_list":["post-307688","post","type-post","status-publish","format-standard","hentry","category-numerique","geo-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le march\u00e9 europ\u00e9en repr\u00e9sente un quart des revenus des Big Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/12\/08\/le-marche-europeen-represente-environ-un-quart-des-revenus-mondiaux-des-big-tech\/\" \/>\n<meta property=\"og:locale\" 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