{"id":306268,"date":"2025-11-26T06:30:00","date_gmt":"2025-11-26T05:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=306268"},"modified":"2025-11-25T20:32:07","modified_gmt":"2025-11-25T19:32:07","slug":"pourquoi-noel-arrive-plus-tot-chaque-annee","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/11\/26\/pourquoi-noel-arrive-plus-tot-chaque-annee\/","title":{"rendered":"Pourquoi No\u00ebl arrive plus t\u00f4t chaque ann\u00e9e&#160;?"},"content":{"rendered":"\n<p>Chaque ann\u00e9e, les f\u00eates de fin d\u2019ann\u00e9e semblent arriver toujours un peu plus t\u00f4t. Que ce soit l\u2019installation de d\u00e9corations dans les rues, l\u2019ouverture des march\u00e9s de No\u00ebl, l\u2019apparition dans les grandes surfaces de mets traditionnels de No\u00ebl comme les tartes au mincemeat au Royaume-Uni&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-306268' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/11\/26\/pourquoi-noel-arrive-plus-tot-chaque-annee\/#easy-footnote-bottom-1-306268' title='Michael Goodier, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.theguardian.com\/lifeandstyle\/2024\/oct\/28\/christmas-creep-real-festivities-start-earlier-every-year-analysis-finds&quot;&gt;\u2018Christmas creep is real\u2019&amp;#160;: festivities start earlier every year, analysis finds&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The Guardian&lt;\/em&gt;, 28 octobre 2024.'><sup>1<\/sup><\/a><\/span><\/span> ou bien de panettone en Italie, le ph\u00e9nom\u00e8ne est commun \u00e0 l\u2019Europe et \u00e0 l\u2019Am\u00e9rique du Nord.<\/p>\n\n\n\n<p>L\u2019un des indicateurs les plus visibles reste toutefois les musiques de No\u00ebl.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comme <a href=\"https:\/\/legrandcontinent.eu\/fr\/2023\/12\/24\/its-time-deux-graphiques-et-une-carte-sur-le-phenomene-mariah-carey-a-noel\/\">nous l\u2019avions r\u00e9v\u00e9l\u00e9 l\u2019an dernier<\/a>, la chanson la plus \u00e9cout\u00e9e les 24-25 d\u00e9cembre en Europe est \u00ab&#160;<em>All I Want for Christmas Is You<\/em>&#160;\u00bb de Mariah Carey. Elle se place devant Last Christmas de Wham&#160;!, surtout \u00e9cout\u00e9e \u00e0 l\u2019Est du continent, et Rockin&rsquo; Around The Christmas Tree de Brenda Lee, dans les pays baltes.<\/li>\n\n\n\n<li>Tandis que celle-ci se place g\u00e9n\u00e9ralement parmi les chansons les plus \u00e9cout\u00e9es sur la plateforme Spotify \u00e0 partir du d\u00e9but du mois de d\u00e9cembre, elle figurait cette ann\u00e9e d\u00e9j\u00e0 \u00e0 la 4e place le dimanche 23 novembre.<\/li>\n\n\n\n<li>Sur Instagram, une vid\u00e9o de promotion de la chanson publi\u00e9e par Mariah Carey a d\u00e9pass\u00e9 les 100 millions de vues en trois semaines \u2014 ce qui en fait la plus visionn\u00e9e de son compte.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/HNO5w\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Le ph\u00e9nom\u00e8ne est, \u00e0 bien des \u00e9gards, entretenu par les campagnes marketing lanc\u00e9es toujours plus t\u00f4t par les commer\u00e7ants. Au Royaume-Uni, la cha\u00eene de grands magasins John Lewis a diffus\u00e9 cette ann\u00e9e sa c\u00e9l\u00e8bre pub de No\u00ebl pour la premi\u00e8re fois le 4 novembre. Avant 2014, ces diffusions ne survenaient jamais avant le d\u00e9but du mois de d\u00e9cembre, soit au moins quatre semaines plus tard&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-306268' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/11\/26\/pourquoi-noel-arrive-plus-tot-chaque-annee\/#easy-footnote-bottom-2-306268' title='Gwen Loughman, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.thejournal.ie\/readme\/christmas-creep-festive-earlier-every-year-retail-shopping-6873567-Nov2025\/&quot;&gt;The &amp;lsquo;Christmas creep&amp;rsquo;. It gets earlier every year &amp;#8211; here&amp;rsquo;s how to avoid putting yourself under pressure&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The Journal&lt;\/em&gt;, 22 novembre 2025.'><sup>2<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La premi\u00e8re explication de ce ph\u00e9nom\u00e8ne est avant tout commerciale&#160;: craignant de perdre des parts de march\u00e9, les cha\u00eenes et d\u00e9taillants investissent toujours plus t\u00f4t afin de capter les milliards d\u2019euros d\u00e9pens\u00e9s chaque ann\u00e9e pour les f\u00eates.<\/li>\n<\/ul>\n\n\n\n<p>Cette logique s\u2019applique \u00e0 No\u00ebl, mais \u00e9galement \u00e0 d\u2019autres p\u00e9riodes comme Halloween.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ainsi, cette ann\u00e9e, la cha\u00eene am\u00e9ricaine de caf\u00e9s Starbucks a mis en vente ses c\u00e9l\u00e8bres Pumpkin Spice Latte d\u00e8s le 26 ao\u00fbt aux \u00c9tats-Unis et au Canada \u2014 soit 13 jours plus t\u00f4t qu\u2019en 2015.<\/li>\n<\/ul>\n\n\n\n<p>En plus de consid\u00e9rations logistiques visant \u00e0 pr\u00e9venir les ruptures de stock en \u00e9talant la demande dans le temps, on constate aussi une am\u00e9ricanisation des habitudes de consommation. Alors que les achats \u00e9taient autrefois concentr\u00e9s principalement dans les semaines juste avant No\u00ebl, les promotions du Black Friday (28 novembre cette ann\u00e9e) et du Cyber Monday (1er d\u00e9cembre) cr\u00e9ent d\u00e9sormais jusqu\u2019en Europe une anticipation des f\u00eates en proposant des offres sur des produits largement offerts pendant cette p\u00e9riode.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il ne s\u2019agit pas que d\u2019une impression&#160;&#160;: chaque ann\u00e9e, les produits de No\u00ebl font leur retour plus t\u00f4t dans les magasins, les publicit\u00e9s de No\u00ebl sont diffus\u00e9es d\u00e8s novembre, et les musiques les plus populaires font leur retour plus t\u00f4t dans nos playlists.<\/p>\n","protected":false},"author":40,"featured_media":306270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"footnotes":""},"categories":[3468],"tags":[],"geo":[2163],"class_list":["post-306268","post","type-post","status-publish","format-standard","hentry","category-donnees-qui-changent-la-donne","geo-monde"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi No\u00ebl arrive plus t\u00f4t chaque ann\u00e9e?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/11\/26\/pourquoi-noel-arrive-plus-tot-chaque-annee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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