{"id":305097,"date":"2025-11-14T06:30:00","date_gmt":"2025-11-14T05:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=305097"},"modified":"2025-11-13T20:20:07","modified_gmt":"2025-11-13T19:20:07","slug":"lia-et-lindustrie-numerique-de-lau-dela","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/11\/14\/lia-et-lindustrie-numerique-de-lau-dela\/","title":{"rendered":"L\u2019IA et l\u2019industrie num\u00e9rique de l\u2019au-del\u00e0"},"content":{"rendered":"\n<p>La nouvelle start-up 2wai, co-fond\u00e9e par l\u2019acteur canadien Calum Worthy et le producteur de films hollywoodiens Russell Geyser et lanc\u00e9e en juin 2025, promet d\u00e9sormais \u00e0 chaque utilisateur de pouvoir cr\u00e9er un clone virtuel de ses proches avec lequel il sera possible d\u2019interagir apr\u00e8s son d\u00e9c\u00e8s.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dans la vid\u00e9o promotionnelle ci-dessous, partag\u00e9e par Worthy mardi 11 novembre sur X, on peut voir une femme r\u00e9aliser un scan de sa m\u00e8re en seulement quelques minutes \u00e0 l\u2019aide de son smartphone.<\/li>\n\n\n\n<li>Une fois son physique, sa voix et ses expressions enregistr\u00e9s, son avatar est rendu disponible \u00e0 port\u00e9e de main \u00e0 travers une application d\u00e9di\u00e9e.<\/li>\n\n\n\n<li>Sa m\u00e9moire et sa personnalit\u00e9, qui serait en mesure de retenir de nouvelles informations, sont par la suite conserv\u00e9es dans les serveurs de la start-up.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">What if the loved ones we&#39;ve lost could be part of our future&#160;? <a href=\"https:\/\/t.co\/oFBGekVo1R\">pic.twitter.com\/oFBGekVo1R<\/a><\/p>&mdash; Calum Worthy (@CalumWorthy) <a href=\"https:\/\/twitter.com\/CalumWorthy\/status\/1988283207138324487?ref_src=twsrc%5Etfw\">November 11, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>L\u2019id\u00e9e de 2wai semble directement tir\u00e9e d\u2019un \u00e9pisode de la s\u00e9rie de science-fiction <em>Black Mirror <\/em>\u2014 et c\u2019est en partie le cas, mais il ne s\u2019agit pas de la premi\u00e8re fois que celle-ci sert d\u2019inspiration.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e8s 2016, soit trois ans apr\u00e8s la sortie de l\u2019\u00e9pisode <em>Be right back<\/em> de la saison 2 de la s\u00e9rie britannique, dans lequel une jeune femme poursuit une relation amoureuse avec son compagnon apr\u00e8s son d\u00e9c\u00e8s, l\u2019entrepreneuse russe Eugenia Kuyda a eu l\u2019id\u00e9e de cr\u00e9er Replika.<\/li>\n\n\n\n<li>Ce <em>chatbot<\/em>,<em> <\/em>t\u00e9l\u00e9chargeable sur smartphone, permet de discuter avec un compagnon virtuel capable d\u2019apprendre \u00e0 nous conna\u00eetre via des \u00e9changes et, <em>in fine<\/em>, de nous imiter pour devenir un \u00ab&#160;double num\u00e9rique&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-305097' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/11\/14\/lia-et-lindustrie-numerique-de-lau-dela\/#easy-footnote-bottom-1-305097' title='Casey Newton, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.theverge.com\/a\/luka-artificial-intelligence-memorial-roman-mazurenko-bot&quot;&gt;Speak, Memory. When her best friend died, she rebuilt him using artificial intelligence&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The Verge&lt;\/em&gt;, 6 octobre 2016.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>D\u2019autres projets similaires ont vu le jour depuis, comme HereAfter, Almaya ou encore Seance AI, une application qui promet une \u00ab&#160;aventure&#160;\u00bb bas\u00e9e sur la \u00ab&#160;rencontre entre l\u2019IA et l\u2019au-del\u00e0&#160;\u00bb.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/vvCJM\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Initialement pens\u00e9 pour permettre aux artistes de devenir propri\u00e9taire \u00e0 vie de leurs \u00ab&#160;HoloAvatars&#160;\u00bb afin de leur \u00ab&#160;redonner le contr\u00f4le&#160;\u00bb sur leur identit\u00e9 digitale, le tournant de 2wai s\u2019inscrit dans les d\u00e9buts de l\u2019application de l\u2019IA au march\u00e9 de l\u2019au-del\u00e0 num\u00e9rique.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depuis les ann\u00e9es 1990, plusieurs entreprises et sites web proposent des cimeti\u00e8res en ligne, accessibles via navigateur, o\u00f9 il est possible de fleurir et d\u00e9corer des tombes virtuelles de ses proches.<\/li>\n\n\n\n<li>Au fil des ann\u00e9es, ces cimeti\u00e8res se sont d\u00e9velopp\u00e9s et ont int\u00e9gr\u00e9 de nouvelles fonctionnalit\u00e9s permettant notamment de partager des moments de recueillement num\u00e9rique avec des amis ou des proches depuis plusieurs appareils.<\/li>\n\n\n\n<li>En 2015, Facebook a \u00e9galement mis en place une option permettant de choisir des contacts \u00ab&#160;l\u00e9gataires&#160;\u00bb. Ces derniers peuvent avoir un acc\u00e8s partiel \u00e0 un compte suite \u00e0 la disparition de la personne, afin de faire face \u00e0 <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/04\/27\/dici-cinquante-ans-il-y-aura-plus-dutilisateurs-morts-que-vivants-sur-facebook\/\">l\u2019augmentation du nombre d\u2019utilisateurs d\u00e9c\u00e9d\u00e9s<\/a> disposant toujours d\u2019un compte actif.<\/li>\n<\/ul>\n\n\n\n<p>Le d\u00e9veloppement d\u2019une \u00ab&#160;industrie num\u00e9rique de l\u2019au-del\u00e0&#160;\u00bb, selon l\u2019expression formul\u00e9e par les chercheurs Carl \u00d6hman et Luciano Floridi, permet aux entreprises technologiques de g\u00e9n\u00e9rer de la valeur pendant des ann\u00e9es voire des d\u00e9cennies apr\u00e8s le d\u00e9c\u00e8s d\u2019une personne, soulevant des questions \u00e9thiques sur l\u2019usage de l\u2019innovation num\u00e9rique et de l\u2019IA&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-305097' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/11\/14\/lia-et-lindustrie-numerique-de-lau-dela\/#easy-footnote-bottom-2-305097' title='\u00d6hman, C., Floridi, L, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/link.springer.com\/article\/10.1007\/s11023-017-9445-2&quot;&gt;The Political Economy of Death in the Age of Information&amp;#160;: A Critical Approach to the Digital Afterlife Industry&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Minds &amp;amp; Machines&lt;\/em&gt; 27, 639\u2013662 (2017).'><sup>2<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sera-t-il bient\u00f4t possible de \u00ab&#160;&#160;sauvegarder&#160;&#160;\u00bb ses proches dans son smartphone afin de les rendre immortels&#160;&#160;?<\/p>\n<p>Depuis quelques ann\u00e9es, des entreprises technologiques d\u00e9veloppent des applications aliment\u00e9es par l\u2019IA pour exploiter la mort \u00e0 des fins commerciales, g\u00e9n\u00e9rant de la valeur pendant des ann\u00e9es voire des d\u00e9cennies apr\u00e8s le d\u00e9c\u00e8s d\u2019une personne.<\/p>\n","protected":false},"author":2622,"featured_media":305101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"footnotes":""},"categories":[1729],"tags":[],"geo":[2163],"class_list":["post-305097","post","type-post","status-publish","format-standard","hentry","category-numerique","geo-monde"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019IA et l\u2019industrie num\u00e9rique de l\u2019au-del\u00e0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/11\/14\/lia-et-lindustrie-numerique-de-lau-dela\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IA et l\u2019industrie num\u00e9rique de l\u2019au-del\u00e0\" \/>\n<meta property=\"og:description\" content=\"Sera-t-il bient\u00f4t possible de \u00ab&#160;sauvegarder&#160;\u00bb ses proches dans son smartphone afin de les rendre immortels&#160;?  Depuis quelques ann\u00e9es, des entreprises technologiques d\u00e9veloppent des applications aliment\u00e9es par l\u2019IA pour exploiter la mort \u00e0 des fins commerciales, g\u00e9n\u00e9rant de la valeur pendant des ann\u00e9es voire des d\u00e9cennies apr\u00e8s le d\u00e9c\u00e8s d\u2019une personne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2025\/11\/14\/lia-et-lindustrie-numerique-de-lau-dela\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-14T05:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2025\/11\/gc-share-immortalite-numerique.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marin Saillofest\" \/>\n<meta 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