{"id":302399,"date":"2025-10-24T06:30:00","date_gmt":"2025-10-24T04:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=302399"},"modified":"2025-10-23T19:35:34","modified_gmt":"2025-10-23T17:35:34","slug":"malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/","title":{"rendered":"Malgr\u00e9 1 000 milliards de dollars de promesses d\u2019investissements, OpenAI peine \u00e0 trouver un mod\u00e8le \u00e9conomique"},"content":{"rendered":"\n<p>Il y a six ans, en 2019, alors qu\u2019il venait tout juste de prendre la t\u00eate d\u2019OpenAI, Sam Altman avait d\u00e9clar\u00e9 lors d\u2019un entretien \u00e0 une question portant sur le mod\u00e8le \u00e9conomique de l\u2019IA&#160;: \u00ab&#160;Pour \u00eatre honn\u00eate, nous n&rsquo;en avons aucune id\u00e9e. Nous n&rsquo;avons jamais g\u00e9n\u00e9r\u00e9 de revenus. Nous n&rsquo;avons actuellement aucun projet en ce sens. Nous ne savons pas comment nous pourrions un jour g\u00e9n\u00e9rer des revenus&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-302399' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/#easy-footnote-bottom-1-302399' title='&lt;a href=&quot;https:\/\/www.youtube.com\/watch?v=TzcJlKg2Rc0&amp;amp;t=1886s&quot;&gt;Sam Altman in conversation with StrictlyVC&lt;\/a&gt;, YouTube, 18 mai 2019.'><sup>1<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/wGqMa\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>La start-up qui d\u00e9veloppe ChatGPT est aujourd\u2019hui valoris\u00e9e \u00e0 hauteur de 500 milliards de dollars \u2014 mais n\u2019a toujours pas d\u00e9velopp\u00e9 de mod\u00e8le \u00e9conomique.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plus de 750 millions de personnes utilisaient r\u00e9guli\u00e8rement ChatGPT en juillet, soit pr\u00e8s de <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/09\/28\/quelles-utilisations-fait-on-de-chatgpt\/\">10&#160;% de la population mondiale<\/a>, selon des chercheurs d\u2019OpenAI.<\/li>\n\n\n\n<li>Tandis que l\u2019entreprise ne s\u2019attend pas \u00e0 r\u00e9aliser des profits d\u2019ici 2029, <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/08\/21\/il-y-a-t-il-une-bulle-de-lia\/\">un rapport du MIT avait r\u00e9v\u00e9l\u00e9 en ao\u00fbt<\/a> que seulement 5&#160;% des projets pilotes d\u2019IA int\u00e9gr\u00e9e g\u00e9n\u00e8rent des millions de dollars de valeur.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/idSFy\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Selon plusieurs personnes au courant des discussions, OpenAI serait en train de d\u00e9velopper une strat\u00e9gie qui lui permettrait d\u2019honorer ses r\u00e9centes promesses d\u2019investissement en mati\u00e8re d\u2019infrastructure et de puissance de calcul \u2014 dont le montant annonc\u00e9 d\u00e9passe les 1 000 milliards de dollars.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce plan incluerait notamment de nouveaux services personnalis\u00e9s pour les gouvernements et les entreprises, de la publicit\u00e9 en ligne ainsi que des produits grand public, comme un assistant personnel aliment\u00e9 par IA&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-302399' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/#easy-footnote-bottom-2-302399' title='George Hammond et Cristina Criddle, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.ft.com\/content\/a169703c-c4df-46d6-a2d3-4184c74bbaf7&quot;&gt;OpenAI makes 5-year business plan to meet $1tn spending pledges&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Financial Times&lt;\/em&gt;, 15 octobre 2025.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>La start-up envisage \u00e9galement de proposer d\u00e8s le mois de d\u00e9cembre \u00e0 ses utilisateurs des formules payantes pour interagir avec le <em>chatbot <\/em>dans un contexte \u00ab&#160;\u00e9rotique&#160;\u00bb \u2014 ce qui \u00e9tait jusqu\u2019\u00e0 pr\u00e9sent bloqu\u00e9 afin d\u2019\u00e9viter les abus&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-302399' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/#easy-footnote-bottom-3-302399' title='Ina Fried, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.axios.com\/2025\/10\/14\/openai-chatgpt-erotica-mental-health&quot;&gt;OpenAI says yes to \u00ab&amp;#160;erotica&amp;#160;\u00bb for adult users&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Axios&lt;\/em&gt;, 14 octobre 2025.'><sup>3<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Le nouveau r\u00e9seau social de partage de vid\u00e9os g\u00e9n\u00e9r\u00e9es par IA, Sora, dont une deuxi\u00e8me version a \u00e9t\u00e9 lanc\u00e9e en septembre, ainsi que le moteur de recherche Atlas, d\u00e9voil\u00e9 mardi 21 octobre, pourraient \u00e9galement devenir des sources de revenus pour OpenAI.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/FPvHF\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>L\u2019absence de mod\u00e8le \u00e9conomique viable n\u2019a pas frein\u00e9 les investissements dans l\u2019intelligence artificielle, qui continuent de cro\u00eetre et devraient d\u00e9passer les 200 milliards de dollars d\u2019ici la fin de l\u2019ann\u00e9e, soit 10 fois plus que le montant investi en 2000 avant l\u2019\u00e9clatement de la bulle Internet.&nbsp;<\/p>\n\n\n\n<p>Selon l\u2019ancienne directrice g\u00e9n\u00e9rale adjointe du FMI, Gita Gopinath, un \u00e9clatement de la bulle de l\u2019IA pourrait entra\u00eener une perte de 35 000 milliards de dollars pour les investisseurs sur les march\u00e9s boursiers (20 000 pour les Am\u00e9ricains, et 15 000 pour les investisseurs \u00e9trangers)&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-302399' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/#easy-footnote-bottom-4-302399' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.economist.com\/by-invitation\/2025\/10\/15\/gita-gopinath-on-the-crash-that-could-torch-35trn-of-wealth&quot;&gt;Gita Gopinath on the crash that could torch $35trn of wealth&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The Economist&lt;\/em&gt;, 15 octobre 2025.'><sup>4<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les investissements dans l\u2019IA se font au d\u00e9triment d\u2019entreprises et start-ups sp\u00e9cialis\u00e9es dans d\u2019autres domaines&#160;: les entreprises de l\u2019IA ont ainsi re\u00e7u 65&#160;% du capital vers\u00e9 par les investisseurs au cours du premier semestre de l\u2019ann\u00e9e&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-5-302399' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/#easy-footnote-bottom-5-302399' title='&lt;a href=&quot;https:\/\/files.pitchbook.com\/website\/files\/pdf\/Q2_2025_US_VC_Valuations_and_Returns_Report.pdf&quot;&gt;US VC Valuations and Returns Report&lt;\/a&gt;, PitchBook, 11 ao\u00fbt 2025.'><sup>5<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>La semaine derni\u00e8re, <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/10\/14\/le-fmi-met-en-garde-contre-le-risque-dune-deception-liee-aux-benefices-de-lia-pour-leconomie-mondiale\/\">le FMI a mis en garde<\/a> dans son dernier rapport contre le risque d\u2019une d\u00e9ception li\u00e9e aux b\u00e9n\u00e9fices de l\u2019IA pour l\u2019\u00e9conomie mondiale.<\/li>\n\n\n\n<li>Tandis que l\u2019\u00e9conomie \u2014 et notamment les march\u00e9s \u2014 am\u00e9ricaine continue de cro\u00eetre \u00e0 un rythme soutenu, ses performances sont de plus en plus li\u00e9es aux avanc\u00e9es du secteur de l\u2019IA, qui peine pour l\u2019heure \u00e0 g\u00e9n\u00e9rer des b\u00e9n\u00e9fices et dont les effets r\u00e9els sur le march\u00e9 du travail et la productivit\u00e9 restent incertains&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-6-302399' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/#easy-footnote-bottom-6-302399' title='Hema Parmar, &lt;a href=&quot;https:\/\/www.bloomberg.com\/news\/articles\/2025-10-15\/ken-griffin-says-genai-fails-to-help-hedge-funds-produce-alpha&quot;&gt;Griffin Says GenAI Fails to Help Hedge Funds Beat Markets&lt;\/a&gt;, &lt;em&gt;Bloomberg&lt;\/em&gt;, 16 octobre 2025.\u00a0'><sup>6<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 elle seule, la start-up am\u00e9ricaine OpenAI a conclu des accords d\u2019investissement ces derniers mois avec Nvidia, AMD ou Oracle pour un montant qui pourrait d\u00e9passer 1 000 milliards de dollars. <\/p>\n<p>Pourtant, l\u2019entreprise dirig\u00e9e par Sam Altman n\u2019a r\u00e9alis\u00e9 que 4 milliards de chiffre d\u2019affaires au premier semestre, et ses pistes pour g\u00e9n\u00e9rer des revenus se limitent \u00e0 la publicit\u00e9 en ligne et aux contenus \u00e9rotiques.<\/p>\n","protected":false},"author":2622,"featured_media":302402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":4,"footnotes":""},"categories":[3412],"tags":[],"staff":[],"editorial_format":[],"serie":[],"audience":[],"geo":[525],"class_list":["post-302399","post","type-post","status-publish","format-standard","hentry","category-puissances-de-lia","geo-ameriques"],"acf":{"open_in_webview":false,"accent":false,"_thumbnail_id":302402,"excerpt":"\u00c0 elle seule, la start-up am\u00e9ricaine OpenAI a conclu des accords d\u2019investissement ces derniers mois avec Nvidia, AMD ou Oracle pour un montant qui pourrait d\u00e9passer 1 000 milliards de dollars. \r\n\r\nPourtant, l\u2019entreprise dirig\u00e9e par Sam Altman n\u2019a r\u00e9alis\u00e9 que 4 milliards de chiffre d\u2019affaires au premier semestre, et ses pistes pour g\u00e9n\u00e9rer des revenus se limitent \u00e0 la publicit\u00e9 en ligne et aux contenus \u00e9rotiques.","display_date":"","new_abstract":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenAI peine toujours \u00e0 trouver un mod\u00e8le \u00e9conomique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI peine toujours \u00e0 trouver un mod\u00e8le \u00e9conomique\" \/>\n<meta property=\"og:description\" content=\"\u00c0 elle seule, la 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Pourtant, l\u2019entreprise dirig\u00e9e par Sam Altman n\u2019a r\u00e9alis\u00e9 que 4 milliards de chiffre d\u2019affaires au premier semestre, et ses pistes pour g\u00e9n\u00e9rer des revenus se limitent \u00e0 la publicit\u00e9 en ligne et aux contenus \u00e9rotiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2025\/10\/24\/malgre-1-000-milliards-de-dollars-de-promesses-dinvestissements-openai-peine-a-trouver-un-modele-economique\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T04:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2025\/10\/gc-share-modele-economique-open-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1890\" \/>\n\t<meta property=\"og:image:height\" content=\"1054\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" 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