{"id":292188,"date":"2025-08-10T07:00:00","date_gmt":"2025-08-10T05:00:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=292188"},"modified":"2025-08-09T20:00:47","modified_gmt":"2025-08-09T18:00:47","slug":"avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/08\/10\/avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde\/","title":{"rendered":"Avec l\u2019h\u00e9g\u00e9monie du Spritz, le groupe Campari conquiert le monde\u00a0"},"content":{"rendered":"\n<p>Il y a vingt ans, boire du Spritz en terrasse \u00e9tait une exp\u00e9rience largement circonscrite \u00e0 quelques r\u00e9gions italiennes. Depuis le rachat d&rsquo;Aperol par le groupe Campari en 2003, les ventes de la boisson ont toutefois explos\u00e9&#160;: de moins de 50 millions d\u2019euros par an, celles-ci sont pass\u00e9es \u00e0 740 millions en 2024&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-292188' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/08\/10\/avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde\/#easy-footnote-bottom-1-292188' title='\u00a0&lt;a href=&quot;https:\/\/www.camparigroup.com\/sites\/default\/files\/downloads\/2024%20Investor%20Presentation.pdf&quot;&gt;2024 Results Presentation&lt;\/a&gt;, Campari Group, 4 mars 2025.'><sup>1<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<p>La r\u00e9partition g\u00e9ographique des ventes du groupe Campari a elle aussi consid\u00e9rablement \u00e9volu\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019Italie demeure aujourd\u2019hui le principal march\u00e9 de consommation d\u2019Aperol, avec une part de march\u00e9 de 25&#160;% en 2024 \u2014 contre 53&#160;% il y a 10 ans.<\/li>\n\n\n\n<li>Les autres principaux pays europ\u00e9ens importateurs (Allemagne, France, Autriche et Royaume-Uni) repr\u00e9sentent quant \u00e0 eux pr\u00e8s d\u2019un tiers (32&#160;%) des ventes.<\/li>\n\n\n\n<li>Le groupe Campari a \u00e9galement r\u00e9ussi \u00e0 s\u2019implanter solidement sur le march\u00e9 am\u00e9ricain, alors que la popularit\u00e9 du Spritz s&rsquo;inscrit dans le cadre d&rsquo;une demande croissante de liqueurs am\u00e8res \u00e0 base de plantes, telles que le Cynar ou le Fernet-Branca.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/RRKWy\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>La croissance de Campari est aujourd\u2019hui tir\u00e9e vers le haut par l\u2019Aperol, qui repr\u00e9sente pr\u00e8s d\u2019un quart (24&#160;%) des revenus du groupe contre moins de 5&#160;% il y a vingt ans.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aux \u00c9tats-Unis, le groupe a b\u00e9n\u00e9fici\u00e9 aussi d\u2019une popularit\u00e9 grandissante du Prosecco, qui constitue la base du Spritz, mais \u00e9galement de la diffusion de la culture tr\u00e8s m\u00e9diterran\u00e9enne de l\u2019ap\u00e9ritif, adapt\u00e9e en Am\u00e9rique du Nord aux \u00ab&#160;afterworks&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-292188' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/08\/10\/avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde\/#easy-footnote-bottom-2-292188' title='Jordan Valinsky, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/edition.cnn.com\/2023\/11\/04\/business\/spritz-cocktail-popularity&quot;&gt;How the spritz became the \u2018cocktail of the moment\u2019&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;CNN&lt;\/em&gt;, 4 novembre 2023.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Cette ascension pourrait toutefois \u00eatre frein\u00e9e par la guerre commerciale men\u00e9e par l&rsquo;administration am\u00e9ricaine&#160;: dans le cadre de l&rsquo;accord annonc\u00e9 par la pr\u00e9sidente de la Commission europ\u00e9enne et le pr\u00e9sident des \u00c9tats-Unis, les vins et spiritueux europ\u00e9ens sont soumis \u00e0 des droits de douane de 15&#160;%. En 2023, les vins et spiritueux en provenance des 27 repr\u00e9sentaient 17&#160;% de l&rsquo;ensemble de l&rsquo;alcool consomm\u00e9 aux \u00c9tats-Unis&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-292188' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/08\/10\/avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde\/#easy-footnote-bottom-3-292188' title='&lt;a href=&quot;https:\/\/www.ias.org.uk\/2025\/03\/25\/how-could-the-us-eu-alcohol-tariff-war-affect-alcohol-consumption-and-harm\/#:~:text=Impact%20in%20the%20US,in%20the%20US%20in%202023.&quot;&gt;How could the US-EU alcohol tariff war affect alcohol consumption and harm&amp;#160;?&lt;\/a&gt;, Institute of Alcohol Studies, 25 mars 2025.'><sup>3<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/21Xzz\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Plus g\u00e9n\u00e9ralement, cette demande pour le Spritz est \u00e9galement <a href=\"https:\/\/legrandcontinent.eu\/fr\/2024\/11\/23\/le-vin-est-il-en-train-de-disparaitre\/\">g\u00e9n\u00e9rationnelle<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aux \u00c9tats-Unis, pr\u00e8s des deux-tiers (65&#160;%) des 18-34 ans disent que la consommation mod\u00e9r\u00e9e d\u2019alcool est mauvaise pour leur sant\u00e9.<\/li>\n\n\n\n<li>Si les Europ\u00e9ens demeurent les principaux consommateurs d\u2019alcool au monde, avec environ 9 litres d\u2019alcool par an, la consommation est en baisse par rapport aux 13 litres par personne consomm\u00e9es en moyenne dans les ann\u00e9es 1980.<\/li>\n<\/ul>\n\n\n\n<p>La g\u00e9n\u00e9ration Z, des deux c\u00f4t\u00e9s de l\u2019Atlantique, a quant \u00e0 elle beaucoup plus tendance \u00e0 privil\u00e9gier la sobri\u00e9t\u00e9. En France, seuls 10&#160;% de ceux n\u00e9e entre la fin des ann\u00e9e 1990 et le d\u00e9but des ann\u00e9es 2010 d\u00e9clarent consommer r\u00e9guli\u00e8rement des spiritueux, contre 16&#160;% pour les millennials&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-292188' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/08\/10\/avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde\/#easy-footnote-bottom-4-292188' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/fr.statista.com\/infographie\/33712\/consommation-alcool-par-generation-france\/&quot;&gt;La g\u00e9n\u00e9ration Z consomme moins d&amp;rsquo;alcool que ses a\u00een\u00e9s&lt;\/a&gt;&amp;#160;\u00bb, Statista, 6 janvier 2025.'><sup>4<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout en conqu\u00e9rant le march\u00e9 europ\u00e9en, le Spritz est d\u00e9sormais solidement implant\u00e9 en Am\u00e9rique du Nord&#160;&#160;: les \u00c9tats-Unis ont repr\u00e9sent\u00e9 13&#160;&#160;% des ventes d&rsquo;Aperol l&rsquo;an dernier, contre 2&#160;&#160;% il y a 10 ans.<\/p>\n","protected":false},"author":40,"featured_media":292190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":3,"footnotes":""},"categories":[3468],"tags":[],"staff":[],"editorial_format":[],"serie":[],"audience":[],"geo":[2163],"class_list":["post-292188","post","type-post","status-publish","format-standard","hentry","category-donnees-qui-changent-la-donne","geo-monde"],"acf":{"open_in_webview":false,"accent":false,"_thumbnail_id":292190,"excerpt":"Tout en conqu\u00e9rant le march\u00e9 europ\u00e9en, le Spritz est d\u00e9sormais solidement implant\u00e9 en Am\u00e9rique du Nord : les \u00c9tats-Unis ont repr\u00e9sent\u00e9 13 % des ventes d'Aperol l'an dernier, contre 2 % il y a 10 ans.","display_date":"","new_abstract":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avec l\u2019h\u00e9g\u00e9monie du Spritz, le groupe Campari conquiert le monde<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/08\/10\/avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec l\u2019h\u00e9g\u00e9monie du Spritz, le groupe Campari conquiert le monde\" \/>\n<meta property=\"og:description\" content=\"Tout en conqu\u00e9rant le march\u00e9 europ\u00e9en, le Spritz est d\u00e9sormais solidement implant\u00e9 en Am\u00e9rique du Nord&#160;: les \u00c9tats-Unis ont repr\u00e9sent\u00e9 13&#160;% des ventes d&#039;Aperol l&#039;an dernier, contre 2&#160;% il y a 10 ans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2025\/08\/10\/avec-lhegemonie-du-spritz-le-groupe-campari-conquiert-le-monde\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-10T05:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2025\/08\/Capture-decran-2025-08-09-a-19.57.21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1694\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ramona Bloj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" 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