{"id":272598,"date":"2025-04-12T13:00:00","date_gmt":"2025-04-12T11:00:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=272598"},"modified":"2025-04-11T21:40:18","modified_gmt":"2025-04-11T19:40:18","slug":"economie-russe-le-kremlin-prepare-le-retour-des-entreprises-etrangeres","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/04\/12\/economie-russe-le-kremlin-prepare-le-retour-des-entreprises-etrangeres\/","title":{"rendered":"\u00c9conomie russe&#160;: le Kremlin pr\u00e9pare le retour des entreprises \u00e9trang\u00e8res"},"content":{"rendered":"\n<p><br>Depuis plusieurs semaines, alors que l\u2019administration Trump pousse en faveur d\u2019un accord de cessez-le-feu rapide en Ukraine, <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/03\/21\/economie-russe-les-investisseurs-internationaux-attendent-une-levee-des-sanctions\/\">les investisseurs montrent des signes d\u2019enthousiasme<\/a> quant \u00e0 une r\u00e9ouverture prochaine du march\u00e9 russe. Sur les 4 135 marques \u00e9trang\u00e8res recens\u00e9es en Russie avant l\u2019invasion de 2022 par la Kyiv School of Economics, pr\u00e8s de la moiti\u00e9 (44&#160;%) se sont partiellement ou totalement retir\u00e9es.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certains groupes, venant notamment de pays asiatiques, ont d\u2019ores et d\u00e9j\u00e0 commenc\u00e9 \u00e0 revenir sur le march\u00e9. Selon un rapport du NF Group cit\u00e9 par l\u2019agence officielle russe <em>TASS<\/em>, <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/02\/05\/economie-russe-20-nouvelles-marques-de-chine-turquie-et-coree-du-sud-vont-simplanter-en-russie-cette-annee-remplacant-peu-a-peu-les-enseignes-occidentales\/\">23 nouvelles marques \u00e9trang\u00e8res pourraient entrer sur le march\u00e9 russe<\/a> cette ann\u00e9e.<\/li>\n\n\n\n<li>Cette expansion serait port\u00e9e par des entreprises principalement originaires de Turquie, de Chine (qui privil\u00e9gient un positionnement sur le milieu et le bas de gamme) et de Cor\u00e9e du Sud.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/kakmz\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Le Kremlin souhaite encourager le retour des entreprises \u00e9trang\u00e8res en Russie, tout en imposant un certain nombre de restrictions. En mars, Vladimir Poutine a charg\u00e9 le gouvernement \u00ab&#160;d&rsquo;\u00e9laborer une proc\u00e9dure pour coordonner le retour en Russie des entreprises \u00e9trang\u00e8res&#160;\u00bb qui avaient pr\u00e9c\u00e9demment quitt\u00e9 le pays&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-272598' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/04\/12\/economie-russe-le-kremlin-prepare-le-retour-des-entreprises-etrangeres\/#easy-footnote-bottom-1-272598' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.rbc.ru\/business\/18\/03\/2025\/67d96f139a7947847080e0cf&quot;&gt;\u041f\u0443\u0442\u0438\u043d \u043f\u043e\u0440\u0443\u0447\u0438\u043b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0437\u0430\u043f\u0430\u0434\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u044e&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;RBC&lt;\/em&gt;, 18 mars 2025.'><sup>1<\/sup><\/a><\/span><\/span>. Mercredi 9 avril, le minist\u00e8re des Finances a annonc\u00e9 qu\u2019un \u00ab&#160;projet contenant une liste d&rsquo;exigences&#160;\u00bb serait bient\u00f4t discut\u00e9&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-272598' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/04\/12\/economie-russe-le-kremlin-prepare-le-retour-des-entreprises-etrangeres\/#easy-footnote-bottom-2-272598' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/ria.ru\/20250409\/minfin-2010202395.html&quot;&gt;\u041c\u0438\u043d\u0444\u0438\u043d \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b \u043f\u0440\u043e\u0435\u043a\u0442 \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u0434\u043b\u044f \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u0438\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u044e&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;\u0420\u0418\u0410 \u041d\u043e\u0432\u043e\u0441\u0442\u0438&lt;\/em&gt;, 9 avril 2025.'><sup>2<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selon plusieurs sources au fait des discussions, le projet du gouvernement russe pr\u00e9voit notamment d\u2019offrir la possibilit\u00e9 aux entreprises russes d\u00e9j\u00e0 implant\u00e9es de \u00ab&#160;donner leur avis&#160;\u00bb sur l\u2019arriv\u00e9e sur le march\u00e9 d\u2019un nouveau concurrent international.<\/li>\n\n\n\n<li>Il y a quelques semaines, le pr\u00e9sident du gouvernement Mikha\u00efl Michoustine avait d\u00e9clar\u00e9 que les entreprises concern\u00e9es seront principalement celles \u00ab&#160;qui n\u2019ont pas annonc\u00e9 leur retrait de Russie, qui ont poursuivi leurs op\u00e9rations par l\u2019interm\u00e9diaire de leurs filiales et qui ont adopt\u00e9 une approche responsable envers leurs employ\u00e9s&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-272598' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/04\/12\/economie-russe-le-kremlin-prepare-le-retour-des-entreprises-etrangeres\/#easy-footnote-bottom-3-272598' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.rbc.ru\/business\/26\/03\/2025\/67e3e44f9a7947355f7f751e&quot;&gt;\u041c\u0438\u0448\u0443\u0441\u0442\u0438\u043d \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b, \u043a\u0430\u043a\u0438\u043c \u0443\u0448\u0435\u0434\u0448\u0438\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0440\u0430\u0437\u0440\u0435\u0448\u0430\u0442 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u0432 \u0420\u043e\u0441\u0441\u0438\u044e&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;RBC&lt;\/em&gt;, 26 mars 2025.'><sup>3<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Parmi les options consid\u00e9r\u00e9es par le gouvernement russe figurent \u00e9galement des obligations pour les entreprises \u00e9trang\u00e8res en mati\u00e8re de transfert de technologie, de cr\u00e9ation de centres de recherche et d\u00e9veloppement en Russie ainsi que de cr\u00e9ation de co-entreprises avec des actionnaires russes.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/5iHWI\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Lors de son discours prononc\u00e9 le 18 mars au congr\u00e8s annuel de l\u2019Union des industriels et des entrepreneurs de Russie, Vladimir Poutine avait d\u00e9clar\u00e9 \u00ab&#160;qu\u2019il n\u2019y aura aucun privil\u00e8ge, aucun traitement de faveur pour ceux qui souhaiteraient faire leur grand retour en Russie&#160;\u00bb, ajoutant imm\u00e9diatement&#160;: \u00ab&#160;en m\u00eame temps, nous restons un pays ouvert&#160;\u00bb. En l\u2019absence de volont\u00e9 apparente de parvenir \u00e0 une paix durable en Ukraine, le Kremlin cherche \u00e0 obtenir des \u00c9tats-Unis une lev\u00e9e progressive des sanctions tout en faisant le moins de concessions possible sur le terrain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les combats sur le front en Ukraine ne perdent pas de leur intensit\u00e9, le gouvernement russe travaille \u00e0 l\u2019\u00e9laboration d\u2019une liste d\u2019exigences qui seront pr\u00e9sent\u00e9es aux entreprises \u00e9trang\u00e8res ayant quitt\u00e9 le pays et souhaitant revenir sur le march\u00e9 russe. <\/p>\n<p>Pour accueillir \u00e0 nouveau des investissements occidentaux, Poutine devra toutefois obtenir une lev\u00e9e des sanctions.<\/p>\n","protected":false},"author":40,"featured_media":272608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"footnotes":""},"categories":[1727],"tags":[],"staff":[],"editorial_format":[],"serie":[],"audience":[],"geo":[550],"class_list":["post-272598","post","type-post","status-publish","format-standard","hentry","category-economie","geo-russie"],"acf":{"open_in_webview":false,"accent":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9conomie russe : le Kremlin pr\u00e9pare le retour des entreprises \u00e9trang\u00e8res | Le Grand Continent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/04\/12\/economie-russe-le-kremlin-prepare-le-retour-des-entreprises-etrangeres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9conomie russe : le Kremlin pr\u00e9pare le retour des entreprises \u00e9trang\u00e8res | Le Grand Continent\" \/>\n<meta property=\"og:description\" content=\"Alors que les combats sur le front en Ukraine ne perdent pas de leur intensit\u00e9, le gouvernement russe travaille \u00e0 l\u2019\u00e9laboration d\u2019une liste d\u2019exigences qui seront pr\u00e9sent\u00e9es aux entreprises \u00e9trang\u00e8res ayant quitt\u00e9 le pays et souhaitant revenir sur le march\u00e9 russe.   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