{"id":262540,"date":"2025-02-14T13:13:52","date_gmt":"2025-02-14T12:13:52","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=262540"},"modified":"2025-02-14T13:13:54","modified_gmt":"2025-02-14T12:13:54","slug":"lia-va-t-elle-reinventer-les-applications-de-rencontre","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/","title":{"rendered":"L\u2019IA va-t-elle r\u00e9inventer les applications de rencontre&#160;?"},"content":{"rendered":"\n<p>L\u2019apparition de Tinder en 2012 a provoqu\u00e9 une r\u00e9volution dans l\u2019\u00e9conomie des applications. Concomitamment au d\u00e9veloppement des smartphones et \u00e0 l\u2019utilisation croissante des outils technologiques dans la vie quotidienne, l\u2019application a connu une croissance ph\u00e9nom\u00e9nale jusqu\u2019en 2020, ann\u00e9e marqu\u00e9e par la pand\u00e9mie de coronavirus, avant de stagner.<\/p>\n\n\n\n<p>Depuis, le remplacement de la g\u00e9n\u00e9ration des mill\u00e9niaux par les Gen Z parmi les principaux utilisateurs des applications de rencontre inqui\u00e8te les acteurs du secteur quant \u00e0 la p\u00e9rennit\u00e9 du mod\u00e8le d\u00e9velopp\u00e9 il y a plus d\u2019une d\u00e9cennie \u2014 rest\u00e9 largement inchang\u00e9 depuis&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-262540' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/#easy-footnote-bottom-1-262540' title='Stephanie Stacey, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.ft.com\/content\/6f28bf28-8378-436f-ac7f-8fd1e2de17e2&quot;&gt;How we fell out of love with dating apps&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Financial Times&lt;\/em&gt;, 24 d\u00e9cembre 2024.'><sup>1<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tinder a perdu pr\u00e8s d\u2019un quart de ses utilisateurs entre 2020 et 2024. Si le public qui t\u00e9l\u00e9charge des applications de rencontre reste stable depuis le Covid-19, il s\u2019est tourn\u00e9 vers d\u2019autres alternatives, comme Bumble ou Hinge, qui repr\u00e9sentaient pr\u00e8s de 40&#160;% du march\u00e9 l\u2019an dernier \u2014 soit deux fois plus qu\u2019il y a quatre ans.<\/li>\n\n\n\n<li>Le mod\u00e8le de Tinder a, depuis ses d\u00e9buts, \u00e9t\u00e9 per\u00e7u comme \u00e9tant particuli\u00e8rement superficiel. En 2013, le <em>Guardian <\/em>d\u00e9crivait l\u2019application comme \u00e9tant \u00ab&#160;un ph\u00e9nom\u00e8ne \u00e9trange, mais aussi une \u00e9volution naturelle de ce \u00e0 quoi ressemble d\u00e9j\u00e0 la sc\u00e8ne des rencontres pour la g\u00e9n\u00e9ration des mill\u00e9niaux&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-262540' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/#easy-footnote-bottom-2-262540' title='Holly Baxter et Pete Cashmore, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.theguardian.com\/lifeandstyle\/2013\/nov\/23\/tinder-shallowest-dating-app-ever&quot;&gt;Tinder&amp;#160;: the shallowest dating app ever&amp;#160;?&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The Guardian&lt;\/em&gt;, 23 novembre 2013.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Tinder a connu un succ\u00e8s retentissant car l\u2019application avait \u00e9t\u00e9 pens\u00e9e pour r\u00e9pondre aux attentes ainsi qu\u2019aux codes culturels d\u2019une g\u00e9n\u00e9ration. Si les Gen Z rencontrent moins et sont plus solitaires que les mill\u00e9niaux, leurs attentes ont \u00e9galement chang\u00e9.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/5SvJ3\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Dans son rapport annuel paru en f\u00e9vrier 2024, Hinge soulignait que les Gen Z sont 30&#160;% plus susceptibles que les mill\u00e9niaux de croire qu&rsquo;il existe \u00ab&#160;une \u00e2me s\u0153ur pour chaque personne&#160;\u00bb et 39&#160;% plus susceptibles de se consid\u00e9rer comme \u00ab&#160;id\u00e9alistes sur le plan romantique&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-262540' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/#easy-footnote-bottom-3-262540' title='&lt;a href=&quot;https:\/\/hinge.co\/press\/2024-GenZ-Report&quot;&gt;Gen Z D.A.T.E. Report&lt;\/a&gt;, Hinge, 6 f\u00e9vrier 2024.'><sup>3<\/sup><\/a><\/span><\/span>. La nouvelle g\u00e9n\u00e9ration est \u00e0 la recherche de connexions plus profondes et h\u00e9site \u00e0 faire le premier pas de peur d\u2019\u00eatre rejet\u00e9 (56&#160;%), ce qui les conduit \u00e0 adopter une posture de r\u00e9silience contre laquelle les d\u00e9veloppeurs d\u2019applications de rencontre esp\u00e8rent pouvoir lutter en d\u00e9veloppant des outils d\u2019intelligence artificielle.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dans sa feuille de route pour 2025, Grindr a annonc\u00e9 six nouveaux produits de personnalisation aliment\u00e9s par l&rsquo;IA. L\u2019application permettra ainsi aux utilisateurs d\u2019acc\u00e9der \u00e0 des \u00ab&#160;r\u00e9sum\u00e9s&#160;\u00bb des d\u00e9tails abord\u00e9s lors des conversations pr\u00e9c\u00e9dentes, sugg\u00e9rer des matchs \u00e0 \u00ab&#160;plus fort potentiel&#160;\u00bb et g\u00e9n\u00e9rer des profils en fonction des pr\u00e9f\u00e9rences des utilisateurs&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-262540' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/#easy-footnote-bottom-4-262540' title='\u00a0&lt;a href=&quot;https:\/\/www.grindr.com\/2025-product-roadmap&quot;&gt;2025 Product Roadmap&amp;#160;: A More Personalized Experience, Powered by AI, Wherever You Are&lt;\/a&gt;, Grindr, 21 janvier 2025.'><sup>4<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>L\u2019an dernier, la fondatrice de Bumble, Whitney Wolfe Herd, sugg\u00e9rait que l\u2019IA pourrait permettre aux utilisateurs d\u2019utiliser des \u00ab&#160;concierges num\u00e9riques&#160;\u00bb qui r\u00e9pondraient et lanceraient des conversations prospectives. Elle d\u00e9clarait&#160;: \u00ab&#160;Il existe un monde o\u00f9 votre concierge pourrait aller draguer pour vous avec d&rsquo;autres concierges&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-5-262540' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/#easy-footnote-bottom-5-262540' title='Daysia Tolentino, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.nbcnews.com\/tech\/internet\/ai-personas-are-future-dating-bumble-founder-says-many-arent-buying-rcna151738&quot;&gt;AI personas are the future of dating, Bumble founder says. Many aren&amp;rsquo;t buying.&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;NBC News&lt;\/em&gt;, 10 mai 2024.'><sup>5<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>L\u2019IA est d\u00e9j\u00e0 utilis\u00e9e par les applications de rencontre, notamment Tinder qui permet aux utilisateurs de choisir les meilleures photos \u00e0 mettre sur son profil. Une autre fonctionnalit\u00e9, qui permettra des recommandations \u00ab&#160;plus personnalis\u00e9es et attrayantes&#160;\u00bb, devrait \u00eatre impl\u00e9ment\u00e9e en 2025&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-6-262540' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/#easy-footnote-bottom-6-262540' title='Sarah Perez, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/techcrunch.com\/2025\/02\/06\/tinder-will-try-ai-powered-matching-as-the-dating-app-continues-to-lose-users\/&quot;&gt;Tinder will try AI-powered matching as the dating app continues to lose users&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Tech Crunch&lt;\/em&gt;, 6 f\u00e9vrier 2025.'><sup>6<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<p>Si les d\u00e9veloppeurs commencent \u00e0 cr\u00e9er des applications d\u2019IA pour faciliter les rencontres et ainsi attirer plus d\u2019utilisateurs sur leurs plateformes, l\u2019intelligence artificielle est d\u00e9j\u00e0 utilis\u00e9e par des arnaqueurs pour qui la g\u00e9n\u00e9ration Gen Z, globalement plus isol\u00e9e et vuln\u00e9rable, constitue une cible de choix.<\/p>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/qO9K7\/\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Si ce ph\u00e9nom\u00e8ne n\u2019est pas nouveau, les Nations unies notent que des groupes criminels en Asie du Sud-Est ont de plus en plus recours \u00e0 l\u2019IA pour \u00ab&#160;cr\u00e9er de fausses identit\u00e9s et de faux profils en ligne convaincants et g\u00e9n\u00e9rer des scripts personnalis\u00e9s pour tromper les victimes tout en engageant des conversations en temps r\u00e9el dans des centaines de langues&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-7-262540' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/#easy-footnote-bottom-7-262540' title='&lt;a href=&quot;https:\/\/www.unodc.org\/roseap\/uploads\/documents\/Publications\/2024\/TOC_Convergence_Report_2024.pdf&quot;&gt;Transnational Organized Crime and the Convergence of Cyber-Enabled Fraud, Underground Banking and Technological Innovation in Southeast Asia&amp;#160;: A Shifting Threat Landscape&lt;\/a&gt;, United Nations Office on Drugs and Crime, octobre 2024.'><sup>7<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin d\u2019attirer des utilisateurs de la g\u00e9n\u00e9ration Gen Z, qui d\u00e9laissent plus volontiers les applications de rencontre que les mill\u00e9niaux, les d\u00e9veloppeurs d\u2019application de rencontre introduisent de nouveaux outils d\u2019assistance, aliment\u00e9s par l\u2019IA, afin de proposer une exp\u00e9rience d\u2019utilisation plus personnalis\u00e9e. Dans le m\u00eame temps, l\u2019intelligence artificielle est largement utilis\u00e9e pour des arnaques sentimentales, dont le secteur le plus touch\u00e9 est celui des applications de rencontre.<\/p>\n","protected":false},"author":2622,"featured_media":262543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"footnotes":""},"categories":[1729],"tags":[],"staff":[],"editorial_format":[],"serie":[],"audience":[],"geo":[2163],"class_list":["post-262540","post","type-post","status-publish","format-standard","hentry","category-numerique","geo-monde"],"acf":{"open_in_webview":false,"accent":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019IA va-t-elle r\u00e9inventer les applications de rencontre ? | Le Grand Continent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IA va-t-elle r\u00e9inventer les applications de rencontre ? | Le Grand Continent\" \/>\n<meta property=\"og:description\" content=\"Afin d\u2019attirer des utilisateurs de la g\u00e9n\u00e9ration Gen Z, qui d\u00e9laissent plus volontiers les applications de rencontre que les mill\u00e9niaux, les d\u00e9veloppeurs d\u2019application de rencontre introduisent de nouveaux outils d\u2019assistance, aliment\u00e9s par l\u2019IA, afin de proposer une exp\u00e9rience d\u2019utilisation plus personnalis\u00e9e. Dans le m\u00eame temps, l\u2019intelligence artificielle est largement utilis\u00e9e pour des arnaques sentimentales, dont le secteur le plus touch\u00e9 est celui des applications de rencontre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T12:13:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T12:13:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2025\/02\/gc-share-IA-apps-de-rencontre.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1896\" \/>\n\t<meta property=\"og:image:height\" content=\"1060\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marin Saillofest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2025\/02\/gc-share-IA-apps-de-rencontre.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marin Saillofest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/\",\"url\":\"https:\/\/legrandcontinent.eu\/fr\/2025\/02\/14\/lia-va-t-elle-reinventer-les-applications-de-rencontre\/\",\"name\":\"L\u2019IA va-t-elle r\u00e9inventer les applications de rencontre ? 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