{"id":258810,"date":"2025-01-17T06:30:00","date_gmt":"2025-01-17T05:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=258810"},"modified":"2025-01-17T18:37:44","modified_gmt":"2025-01-17T17:37:44","slug":"en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/","title":{"rendered":"De Coca Cola \u00e0 l&rsquo;IA&#160;: en amont de son investiture, les PDG multiplient les signes d\u2019all\u00e9geance \u00e0 Trump"},"content":{"rendered":"\n<p>Avant m\u00eame la victoire de Donald Trump, plusieurs grands patrons am\u00e9ricains avaient commenc\u00e9 \u00e0 solliciter des entretiens avec le candidat d\u2019alors, signalant une certaine ouverture \u00e0 l\u2019agenda conservateur port\u00e9 par le r\u00e9publicain \u2014 en rupture avec la posture adopt\u00e9e par les PDG en 2016. C\u2019est notamment le cas d\u2019Elon Musk, qui a publiquement annonc\u00e9 son soutien en juillet 2024 et mis \u00e0 disposition de Trump son influence, argent ainsi que son r\u00e9seau social X.<\/p>\n\n\n\n<p>Depuis le r\u00e9sultat des \u00e9lections de novembre, cette tendance s\u2019est consid\u00e9rablement intensifi\u00e9e.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le fondateur et PDG de Facebook, Mark Zuckerberg, a multipli\u00e9 ces derni\u00e8res semaines les signes d&rsquo;all\u00e9geance \u00e0 Donald Trump&#160;: d\u00eeners \u00e0 Mar-a-Lago, don au fond de transition de Trump et nomination d\u2019un alli\u00e9 du pr\u00e9sident-\u00e9lu, Dana White, au conseil d\u2019administration de Meta.<\/li>\n\n\n\n<li>Le 7 janvier, Zuckerberg est all\u00e9 plus loin en annon\u00e7ant mettre <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/01\/08\/comment-trump-et-musk-ont-ils-fait-plier-facebook\/\">fin au fact-checking<\/a> sur Facebook et Instagram aux \u00c9tats-Unis au profit de \u00ab&#160;notes communautaires&#160;\u00bb, suivant le mod\u00e8le de Musk sur X. Trois jours plus tard, il d\u00e9clarait au micro du podcast de Joe Rogan qu&rsquo;une grande partie du monde de l&rsquo;entreprise \u00ab&#160;\u00e9tait culturellement st\u00e9rilis\u00e9e et qu&rsquo;il serait b\u00e9n\u00e9fique d&rsquo;avoir plus d&rsquo;\u00e9nergie masculine&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-258810' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/#easy-footnote-bottom-1-258810' title='&lt;a href=&quot;https:\/\/www.youtube.com\/watch?v=7k1ehaE0bdU&amp;amp;ab_channel=PowerfulJRE&quot;&gt;Joe Rogan Experience #2255 &amp;#8211; Mark Zuckerberg&lt;\/a&gt;, YouTube, 10 janvier 2025.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Tonight, President Trump received the first ever Presidential Commemorative Inaugural Diet Coke bottle from the Chairman and CEO of Coca-Cola Company, James Quincey \ud83c\uddfa\ud83c\uddf8 <a href=\"https:\/\/t.co\/IgV2pxHnxD\">pic.twitter.com\/IgV2pxHnxD<\/a><\/p>&mdash; Margo Martin (@margomartin) <a href=\"https:\/\/twitter.com\/margomartin\/status\/1879330618225676448?ref_src=twsrc%5Etfw\">January 15, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le PDG de Coca Cola, James Quincey, a quant \u00e0 lui offert \u00e0 Trump mercredi 15 \u00ab&#160;la toute premi\u00e8re bouteille de Coca-Cola z\u00e9ro comm\u00e9morative de l&rsquo;investiture pr\u00e9sidentielle&#160;\u00bb. Le pr\u00e9sident-\u00e9lu entretient une relation de longue date avec la boisson&#160;: pendant sa premi\u00e8re campagne, Trump pouvait boire jusqu&rsquo;\u00e0 une douzaine de Coca-Cola z\u00e9ro par jour&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-258810' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/#easy-footnote-bottom-2-258810' title='Maggie HabermanGlenn Thrush et Peter Baker, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.nytimes.com\/2017\/12\/09\/us\/politics\/donald-trump-president.html&quot;&gt;Inside Trump\u2019s Hour-by-Hour Battle for Self-Preservation&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;The New York Times&lt;\/em&gt;, 9 d\u00e9cembre 2017.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/1hZL6\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>\u00c0 Wall Street, le retour de Trump est synonyme pour certains d\u2019une \u00ab&#160;bouff\u00e9e d\u2019air frais&#160;\u00bb&#160;: certains banquiers et acteurs de la finance ont d\u00e9clar\u00e9 au <em>Financial Times <\/em>se sentir \u00ab&#160;lib\u00e9r\u00e9s&#160;\u00bb et ne plus avoir peur d\u2019\u00eatre <em>cancelled <\/em>(annul\u00e9s) en utilisant un vocabulaire offensant&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-258810' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/#easy-footnote-bottom-3-258810' title='Steff Ch\u00e1vez, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.ft.com\/content\/973421a3-c96a-4038-96c6-725af5aa6124&quot;&gt;Corporate America embraces a new era of conservatism under Donald Trump&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Financial Times&lt;\/em&gt;, 14 janvier 2025.'><sup>3<\/sup><\/a><\/span><\/span>. En nommant des personnalit\u00e9s ouvertement sexistes et masculinistes comme <a href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/01\/13\/pete-hegseth-le-fidele-pret-a-partir-en-croisade-pour-trump\/\">le prochain secr\u00e9taire \u00e0 la D\u00e9fense Pete Hegseth<\/a>, Trump a signal\u00e9 son opposition aux politiques d\u2019inclusion et de diversit\u00e9 mises en place par les grandes entreprises am\u00e9ricaines ces derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depuis novembre, Amazon, Walmart, Meta ou McDonald\u2019s font partie des dizaines de grandes entreprises ayant mis fin partiellement ou totalement \u00e0 leurs programmes DEI (Diversit\u00e9, \u00e9quit\u00e9 et inclusion).<\/li>\n\n\n\n<li>Pour certains activistes anti-DEI proches de Donald Trump, comme Robby Starbuck, c\u2019est l\u2019\u00e9lection du r\u00e9publicain qui a conduit \u00e0 ce r\u00e9trop\u00e9dalage&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-258810' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/#easy-footnote-bottom-4-258810' title='&lt;a href=&quot;https:\/\/x.com\/robbystarbuck\/status\/1876375295218835908&quot;&gt;Publication de Robby Starbuck sur X&lt;\/a&gt;, 6 janvier 2025.'><sup>4<\/sup><\/a><\/span><\/span>. Stephen Miller, qui servira comme chef de cabinet adjoint de la Maison-Blanche sous la seconde administration Trump, est \u00e9galement oppos\u00e9 aux politiques de diversit\u00e9 et a poursuivi de nombreuses entreprises avec sa fondation America First Legal.<\/li>\n<\/ul>\n\n\n\n<p>Parmi les PDG qui seront pr\u00e9sents \u00e0 la c\u00e9r\u00e9monie d\u2019investiture de Trump figurent Elon Musk, le patron de Tesla, SpaceX et X, le fondateur de Facebook Mark Zuckerberg, Jeff Bezos (Amazon), Sundar Pichai (Google), Tim Cook (Apple) Sam Altman (OpenAI) ainsi que le PDG de TikTok Shou Zi Chew.<\/p>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/NiWIg\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>La plateforme chinoise doit \u00eatre interdite aux \u00c9tats-Unis \u00e0 partir du 19 janvier, mais le prochain conseiller \u00e0 la s\u00e9curit\u00e9 nationale de Trump, Mike Waltz, a d\u00e9clar\u00e9 jeudi 16&#160;: \u00ab&#160;Nous mettrons en place des mesures pour emp\u00eacher TikTok de sombrer dans l&rsquo;obscurit\u00e9 [&#8230;] TikTok est une plateforme formidable que beaucoup d&rsquo;Am\u00e9ricains utilisent et qui a \u00e9t\u00e9 tr\u00e8s utile \u00e0 la campagne de Trump et \u00e0 la diffusion de son message&#160;\u00bb&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-5-258810' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote note-digits-1'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/#easy-footnote-bottom-5-258810' title='\u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.pbs.org\/newshour\/politics\/trump-nsa-pick-says-president-elect-exploring-options-to-preserve-tiktok-facing-u-s-ban&quot;&gt;Trump NSA pick says president-elect exploring options to \u2018preserve\u2019 TikTok facing U.S. ban&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;PBS News&lt;\/em&gt;, 16 janvier 2025.'><sup>5<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Musk, Bezos, Cook\u2026 feront partie des fondateurs et dirigeants de grandes entreprises qui assisteront lundi prochain \u00e0 la c\u00e9r\u00e9monie d\u2019investiture de Donald Trump. Si les PDG am\u00e9ricains avaient gard\u00e9 leurs distances avec Trump au d\u00e9but de son premier mandat, le pr\u00e9sident-\u00e9lu est aujourd\u2019hui plus courtis\u00e9 que jamais \u00e0 mesure que le monde des affaires s\u2019adapte \u00e0 une Am\u00e9rique plus conservatrice.<\/p>\n","protected":false},"author":2622,"featured_media":258818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"_yoast_wpseo_estimated-reading-time-minutes":4,"footnotes":""},"categories":[1731],"tags":[],"staff":[],"editorial_format":[4942],"serie":[],"audience":[],"geo":[525],"class_list":["post-258810","post","type-post","status-publish","format-standard","hentry","category-politique","editorial_format-actu-breves","geo-ameriques"],"acf":{"open_in_webview":false,"accent":false,"_thumbnail_id":258818,"excerpt":"Musk, Bezos, Cook\u2026 feront partie des fondateurs et dirigeants de grandes entreprises qui assisteront lundi prochain \u00e0 la c\u00e9r\u00e9monie d\u2019investiture de Donald Trump. Si les PDG am\u00e9ricains avaient gard\u00e9 leurs distances avec Trump au d\u00e9but de son premier mandat, le pr\u00e9sident-\u00e9lu est aujourd\u2019hui plus courtis\u00e9 que jamais \u00e0 mesure que le monde des affaires s\u2019adapte \u00e0 une Am\u00e9rique plus conservatrice.","display_date":"","new_abstract":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De Coca Cola \u00e0 l&#039;IA : en amont de son investiture, les PDG multiplient les signes d\u2019all\u00e9geance \u00e0 Trump | Le Grand Continent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Coca Cola \u00e0 l&#039;IA : en amont de son investiture, les PDG multiplient les signes d\u2019all\u00e9geance \u00e0 Trump | Le Grand Continent\" \/>\n<meta property=\"og:description\" content=\"Musk, Bezos, Cook\u2026 feront partie des fondateurs et dirigeants de grandes entreprises qui assisteront lundi prochain \u00e0 la c\u00e9r\u00e9monie d\u2019investiture de Donald Trump. Si les PDG am\u00e9ricains avaient gard\u00e9 leurs distances avec Trump au d\u00e9but de son premier mandat, le pr\u00e9sident-\u00e9lu est aujourd\u2019hui plus courtis\u00e9 que jamais \u00e0 mesure que le monde des affaires s\u2019adapte \u00e0 une Am\u00e9rique plus conservatrice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2025\/01\/17\/en-amont-de-son-investiture-les-pdg-americains-multiplient-les-signes-dallegeance-a-trump\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-17T17:37:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2025\/01\/gc-share-pdg-investiture-trump.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"1070\" \/>\n\t<meta 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