{"id":256996,"date":"2025-01-05T17:00:00","date_gmt":"2025-01-05T16:00:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=256996"},"modified":"2025-01-05T23:03:16","modified_gmt":"2025-01-05T22:03:16","slug":"ozempic-et-les-medicaments-glp-1-transforment-le-marche-de-la-mode-et-de-la-seconde-main","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2025\/01\/05\/ozempic-et-les-medicaments-glp-1-transforment-le-marche-de-la-mode-et-de-la-seconde-main\/","title":{"rendered":"La fin du XXXL&#160;? Un m\u00e9dicament est en train de changer le march\u00e9 de la mode et de la seconde main aux \u00c9tats-Unis"},"content":{"rendered":"\n<p>L\u2019essor des m\u00e9dicaments GLP-1, comme Ozempic, initialement con\u00e7us pour le traitement du diab\u00e8te et aujourd\u2019hui largement utilis\u00e9s pour la perte de poids, redessine le march\u00e9 de la mode, en particulier celui de la seconde main.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aux \u00c9tats-Unis, le nombre de prescriptions de m\u00e9dicaments GLP-1 a grimp\u00e9 de 10&#160;% en 2024, la plupart \u00e9tant d\u00e9livr\u00e9es \u00e0 des adultes \u00e2g\u00e9s de 55 \u00e0 65 ans (29&#160;%).<\/li>\n\n\n\n<li>Selon une enqu\u00eate Gallup, 15,5 millions de personnes (soit 6&#160;% de la population) ont d\u00e9j\u00e0 eu recours \u00e0 ces traitements pour perdre du poids&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-256996' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/05\/ozempic-et-les-medicaments-glp-1-transforment-le-marche-de-la-mode-et-de-la-seconde-main\/#easy-footnote-bottom-1-256996' title='Dan Witters, Ellyn Maese, &lt;a href=&quot;https:\/\/news.gallup.com\/poll\/644861\/injectable-weight-loss-drugs-uses-work.aspx&quot;&gt;Injectable Weight Loss Drugs&amp;#160;: Who Uses Them, and Do They Work&amp;#160;?&lt;\/a&gt;, Gallup, 21 mai 2024.'><sup>1<\/sup><\/a><\/span><\/span>.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/n087q\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Ces chiffres illustrent un bouleversement majeur dans les comportements des consommateurs et les dynamiques d\u2019offre et de demande&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-256996' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/05\/ozempic-et-les-medicaments-glp-1-transforment-le-marche-de-la-mode-et-de-la-seconde-main\/#easy-footnote-bottom-2-256996' title='&lt;a href=&quot;https:\/\/www.voguebusiness.com\/story\/consumers\/how-ozempic-is-reshaping-the-resale-market&quot;&gt;How Ozempic is reshaping the resale market&lt;\/a&gt;, Vogue, ao\u00fbt 2024.'><sup>2<\/sup><\/a><\/span><\/span>. Alors que l&rsquo;utilisation des m\u00e9dicaments GLP-1 transforme l&rsquo;industrie alimentaire&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-256996' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/05\/ozempic-et-les-medicaments-glp-1-transforment-le-marche-de-la-mode-et-de-la-seconde-main\/#easy-footnote-bottom-3-256996' title='Brendan Case, Shelly Banjo, &lt;a href=&quot;https:\/\/www.bloomberg.com\/news\/articles\/2023-10-04\/walmart-says-ozempic-weight-loss-drugs-causing-slight-pullback-by-shoppers&quot;&gt;Ozempic Is Making People Buy Less Food&lt;\/a&gt;, Walmart Says, Bloomberg, 4 octobre 2024.'><sup>3<\/sup><\/a><\/span><\/span> et pourrait aller jusqu\u2019\u00e0 contribuer \u00e0 r\u00e9duire le carburant n\u00e9cessaire aux vols \u2014 selon des estimations, United Airlines \u00e9conomiserait 80 millions de dollars par an si le poids moyen des passagers diminuait d&rsquo;environ 5 kilogrammes&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-256996' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2025\/01\/05\/ozempic-et-les-medicaments-glp-1-transforment-le-marche-de-la-mode-et-de-la-seconde-main\/#easy-footnote-bottom-4-256996' title='Mary Schlangenstein, &lt;a href=&quot;https:\/\/www.bloomberg.com\/news\/articles\/2023-09-29\/weight-loss-drugs-ozempic-wegovy-could-reduce-airlines-costs&quot;&gt;Weight-Loss Drugs Estimated to Save Airlines Millions&lt;\/a&gt;, Bloomberg, 29 septembre 2023.'><sup>4<\/sup><\/a><\/span><\/span> \u2014, ses effets sont d\u00e9j\u00e0 tr\u00e8s visibles dans le secteur de la mode.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poshmark, une plateforme de vente de v\u00eatements de seconde main, a enregistr\u00e9 une hausse significative du nombre d&rsquo;annonces de v\u00eatements grande taille au cours des deux derni\u00e8res ann\u00e9es&#160;: +103&#160;% pour les tailles 3XL, +80&#160;% pour les tailles 4XL et +73&#160;% pour les tailles 5XL.<\/li>\n\n\n\n<li>De plus, les annonces mentionnant \u00ab&#160;perte de poids&#160;\u00bb ont augment\u00e9 de 78&#160;%, ce qui indique que de nombreux consommateurs se s\u00e9parent de leurs v\u00eatements devenus trop grands.<\/li>\n\n\n\n<li>Goodwillfinds, un site d\u00e9di\u00e9 aux v\u00eatements de seconde main issus de dons, rapporte une tendance similaire, avec une augmentation significative du nombre d&rsquo;articles donn\u00e9s apr\u00e8s d&rsquo;importantes pertes de poids li\u00e9es \u00e0 la prise de m\u00e9dicaments comme Ozempic.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Le march\u00e9 de la mode de seconde main conna\u00eet une expansion fulgurante.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selon le rapport annuel de Thredup, sa valeur mondiale est estim\u00e9e \u00e0 367 milliards de livres d\u2019ici 2028 (contre 108 milliards\u00a0 en 2021).<\/li>\n<\/ul>\n\n\n\n<p>Cette croissance ne prend pas encore pleinement en compte l\u2019impact de l\u2019utilisation croissante de ces m\u00e9dicaments, leur co\u00fbt diminuant progressivement.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selon les estimations de Goldman Sachs, les m\u00e9dicaments \u00e0 base de GLP-1 pourraient \u00eatre utilis\u00e9s par 70 millions de personnes dans le monde d&rsquo;ici 2028 et Bank of America pr\u00e9voit que 48 millions d&rsquo;Am\u00e9ricains en prendront d&rsquo;ici 2030 (soit environ 14&#160;% de la population).\u00a0<\/li>\n\n\n\n<li>Novo Nordisk, entreprise pharmaceutique danoise qui produit l\u2019Ozempic, figure parmi les soci\u00e9t\u00e9s les plus valoris\u00e9es d&rsquo;Europe. Avec une valeur boursi\u00e8re de 512 milliards d\u2019euros en octobre 2024, Novo Nordisk a d\u00e9pass\u00e9 le produit int\u00e9rieur brut annuel du Danemark.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dicaments GLP-1, comme Ozempic, r\u00e9volutionnent les comportements des consommateurs, notamment dans le secteur de la mode. Entre l&rsquo;explosion du nombre d&rsquo;annonces de v\u00eatements grande taille, la croissance fulgurante du march\u00e9 de la seconde main et les enjeux de durabilit\u00e9, les marques et plateformes de revente doivent s\u2019adapter \u00e0 de nouvelles dynamiques. <\/p>\n<p>Signaux faibles d\u2019un ph\u00e9nom\u00e8ne en pleine expansion.<\/p>\n","protected":false},"author":40,"featured_media":257005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"footnotes":""},"categories":[3468],"tags":[],"geo":[2163],"class_list":["post-256996","post","type-post","status-publish","format-standard","hentry","category-donnees-qui-changent-la-donne","geo-monde"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La fin du XXXL ? 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