{"id":209688,"date":"2023-11-24T10:01:47","date_gmt":"2023-11-24T09:01:47","guid":{"rendered":"https:\/\/legrandcontinent.eu\/fr\/?p=209688"},"modified":"2023-11-24T10:01:50","modified_gmt":"2023-11-24T09:01:50","slug":"ce-que-le-black-friday-nous-dit-des-tendances-economiques","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/","title":{"rendered":"Ce que le Black Friday nous dit des tendances \u00e9conomiques"},"content":{"rendered":"\n<p>Aux \u00c9tats-Unis, les ventes au d\u00e9tail lors de la p\u00e9riode des f\u00eates (comprise entre novembre et d\u00e9cembre) devraient s\u2019\u00e9lever cette ann\u00e9e \u00e0 environ 960 milliards de dollars, soit presque 4&#160;% du PIB du pays&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-209688' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/#easy-footnote-bottom-1-209688' title='&lt;a href=&quot;https:\/\/nrf.com\/media-center\/press-releases\/2023-holiday-reach-record-spending-levels&quot;&gt;2023 Holiday to Reach Record Spending Levels&lt;\/a&gt;, National Retail Federation, 2 novembre 2023.'><sup>1<\/sup><\/a><\/span><\/span>. Dans l\u2019Union europ\u00e9enne, le commerce de gros et de d\u00e9tail est le deuxi\u00e8me contributeur \u00e0 la valeur ajout\u00e9e brute (19,5&#160;%), derri\u00e8re l\u2019industrie (20,6&#160;%).<\/p>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/HebRL\/\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selon le sondage annuel r\u00e9alis\u00e9 par la National Retail Federation, 182 millions d\u2019Am\u00e9ricains devraient r\u00e9aliser des achats au cours du long week-end qui a commenc\u00e9 jeudi avec Thanksgiving.<\/li>\n\n\n\n<li>Ce chiffre repr\u00e9sente une augmentation de 9,5&#160;% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, tandis que Deloitte estime que le montant des d\u00e9penses sera 13&#160;% plus \u00e9lev\u00e9 qu\u2019en 2022, avec des achats d\u2019une valeur moyenne de 567 $&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-209688' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/#easy-footnote-bottom-2-209688' title='&amp;nbsp;Anna Mutoh, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.ft.com\/content\/a45addea-37ec-4e09-aacc-a7816eb4acfd&quot;&gt;Inflation puts US Black Friday crowds in a bargain-hunting mood&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Financial Times&lt;\/em&gt;, 23 novembre 2023.'><sup>2<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>Des bons chiffres de ventes au d\u00e9tail au cours du week-end du <em>Black Friday <\/em>(qui dure jusqu\u2019au lundi avec le <em>Cyber Monday<\/em>) sont traditionnellement per\u00e7us comme des signes d\u2019une \u00e9conomie en bonne sant\u00e9.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/n74uX\/\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>Cependant, plusieurs \u00e9l\u00e9ments annonciateurs offrent une image plus nuanc\u00e9e.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Malgr\u00e9 l\u2019inflation \u00e9lev\u00e9e depuis fin 2021 ainsi que l\u2019augmentation des taux d\u2019int\u00e9r\u00eat, les classes moyenne-sup\u00e9rieure et sup\u00e9rieure ont continu\u00e9 \u00e0 d\u00e9penser, contribuant ainsi \u00e0 \u00e9viter une r\u00e9cession.<\/li>\n\n\n\n<li>Cette conjoncture semble aujourd\u2019hui menac\u00e9e, alors que la fr\u00e9quentation et les d\u00e9penses dans les enseignes o\u00f9 les valeurs moyennes de transaction sont sup\u00e9rieures \u00e0 celles de leur groupe de r\u00e9f\u00e9rence chutent&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-209688' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/#easy-footnote-bottom-3-209688' title='Leslie Patton et Laura Bejder Jensen, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.bloomberg.com\/news\/features\/2023-11-21\/black-friday-shopping-behavior-in-2023-may-help-predict-recession&quot;&gt; Is the US Headed for a Recession&amp;#160;? Look at What Richer Americans Do on Black Friday&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Bloomberg&lt;\/em&gt;, 21 novembre 2023.'><sup>3<\/sup><\/a><\/span><\/span>.<\/li>\n\n\n\n<li>En cause&#160;: les consommateurs am\u00e9ricains sont de plus en plus m\u00e9fiants vis-\u00e0-vis des perspectives \u00e9conomiques et pr\u00e9f\u00e8rent \u00e9pargner pour \u00eatre en mesure de faire face \u00e0 un impr\u00e9vu&#160;: licenciement, maladie\u2026<\/li>\n<\/ul>\n\n\n\n<p>Lors de l\u2019\u00e9quivalent chinois du <em>Black Friday<\/em>, le \u00ab&#160;<em>Singles Day<\/em>&#160;\u00bb (qui se tient le 11 novembre), les chiffres li\u00e9s \u00e0 la consommation ont \u00e9t\u00e9 plus faibles qu\u2019anticip\u00e9, malgr\u00e9 les appels lanc\u00e9s par le pouvoir. En d\u00e9pit d&rsquo;une croissance de 4,9&#160;% au troisi\u00e8me trimestre soutenue par un rebond post-Covid des ventes au d\u00e9tail, Goldman Sachs anticipe un ralentissement de la hausse de la consommation chinoise en 2024&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-209688' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/#easy-footnote-bottom-4-209688' title='\u00a0Chan Ka Sing, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.reuters.com\/breakingviews\/chinas-singles-day-shows-buyers-commitment-issue-2023-11-13\/&quot;&gt;China\u2019s Singles Day shows buyers\u2019 commitment issue&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Reuters&lt;\/em&gt;, 13 novembre 2023.'><sup>4<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/zQtQj\/\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La Chine figure parmi les pays o\u00f9 les consommateurs ont le moins confiance en l\u2019\u00e9conomie par rapport \u00e0 2019.<\/li>\n\n\n\n<li>Selon l\u2019OCDE, l\u2019indice de confiance s\u2019est effondr\u00e9 en moins de quatre ans, passant de 104,2 \u00e0 93 \u2014 soit la baisse la plus importante parmi tous les pays observ\u00e9s.<\/li>\n\n\n\n<li>L\u2019Europe centrale et du Nord est elle aussi concern\u00e9e par cette diminution&#160;: -10,3 en Estonie, -6,8 en Slov\u00e9nie ou -4,2 en Su\u00e8de.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/9cFRY\/\" scrolling=\"no\" frameborder=\"0\" ><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>En d\u00e9pit d\u2019un taux d\u2019\u00e9pargne brut moyen dans l\u2019Union qui n\u2019avait pas \u00e9t\u00e9 atteint depuis plus de 10 ans \u2014 toutefois largement inf\u00e9rieur \u00e0 2020, marqu\u00e9 par la pand\u00e9mie de Covid-19 \u2014, l\u2019activit\u00e9 des entreprises dans l\u2019Union est toujours \u00e0 des niveaux faibles \u00e0 mesure que les consommateurs europ\u00e9ens continuent de r\u00e9duire leurs d\u00e9penses&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-5-209688' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/#easy-footnote-bottom-5-209688' title='Jonathan Cable, \u00ab&amp;#160;&lt;a href=&quot;https:\/\/www.reuters.com\/markets\/europe\/euro-zone-business-activity-fell-again-nov-stoking-recession-fears-pmi-2023-11-23\/&quot;&gt;Euro zone business activity fell again in November&lt;\/a&gt;&amp;#160;\u00bb, &lt;em&gt;Reuters&lt;\/em&gt;, 23 novembre 2023.'><sup>5<\/sup><\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui, vendredi 24 novembre, des millions de consommateurs \u00e0 travers le monde se rueront dans les magasins et en ligne pour acheter des articles sold\u00e9s \u00e0 l\u2019occasion du <em>Black Friday<\/em>. Au-del\u00e0 du ph\u00e9nom\u00e8ne lui-m\u00eame, les donn\u00e9es de consommation fournissent des indications sur l\u2019\u00e9tat de l\u2019\u00e9conomie globale.<\/p>\n","protected":false},"author":2622,"featured_media":209647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"footnotes":""},"categories":[3468],"tags":[],"geo":[2163],"class_list":["post-209688","post","type-post","status-publish","format-standard","hentry","category-donnees-qui-changent-la-donne","geo-monde"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce que le Black Friday nous dit des tendances \u00e9conomiques | Le Grand Continent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce que le Black Friday nous dit des tendances \u00e9conomiques | Le Grand Continent\" \/>\n<meta property=\"og:description\" content=\"Aujourd\u2019hui, vendredi 24 novembre, des millions de consommateurs \u00e0 travers le monde se rueront dans les magasins et en ligne pour acheter des articles sold\u00e9s \u00e0 l\u2019occasion du Black Friday. Au-del\u00e0 du ph\u00e9nom\u00e8ne lui-m\u00eame, les donn\u00e9es de consommation fournissent des indications sur l\u2019\u00e9tat de l\u2019\u00e9conomie globale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2023\/11\/24\/ce-que-le-black-friday-nous-dit-des-tendances-economiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T09:01:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T09:01:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legrandcontinent.eu\/fr\/wp-content\/uploads\/sites\/2\/2023\/11\/gc-economie-globale-black-friday-e1700763186522.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1453\" \/>\n\t<meta property=\"og:image:height\" content=\"813\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marin Saillofest\" \/>\n<meta name=\"twitter:card\" 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