{"id":13533,"date":"2019-03-24T22:00:53","date_gmt":"2019-03-24T21:00:53","guid":{"rendered":"https:\/\/lldl.eu\/?p=13533"},"modified":"2019-04-06T10:15:04","modified_gmt":"2019-04-06T08:15:04","slug":"google-encore-condamne-jamais-deux-sans-trois","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/","title":{"rendered":"Google encore condamn\u00e9, jamais deux sans trois&#8230;"},"content":{"rendered":"\n<p><em>Bruxelles.<\/em> Pour la troisi\u00e8me fois en trois ans, le 20 mars la Commission europ\u00e9enne a condamn\u00e9 Google pour ses pratiques anticoncurrentielles et lui a inflig\u00e9 une nouvelle amende de 1,49 milliards d\u2019euros. Selon les mots de la commissaire Vestager&#160;: \u201cGoogle a consolid\u00e9 sa position dominante dans le domaine des publicit\u00e9s contextuelles en ligne et s&rsquo;est pr\u00e9muni contre la pression concurrentielle en imposant des restrictions contractuelles anticoncurrentielles aux sites web tiers. Ces pratiques sont ill\u00e9gales au regard des r\u00e8gles de l&rsquo;Union europ\u00e9enne en mati\u00e8re de pratiques anticoncurrentielles. Du fait de ce comportement qui a perdur\u00e9 pendant plus de 10 ans, les autres soci\u00e9t\u00e9s se sont vu refuser la possibilit\u00e9 d&rsquo;affronter la concurrence sur la base de leurs m\u00e9rites et d&rsquo;innover et les consommateurs ont \u00e9t\u00e9 priv\u00e9s des avantages de la concurrence\u201d&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-13533' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#easy-footnote-bottom-1-13533' title=' Commission Europ\u00e9enne, &lt;a href=&quot;http:\/\/europa.eu\/rapid\/press-release_IP-19-1770_fr.htm&quot;&gt;Antitrust&amp;#160;: la Commission inflige une amende de 1,49 milliards d&amp;rsquo;euros \u00e0 Google pour pratiques abusives en mati\u00e8re de publicit\u00e9 en ligne&lt;\/a&gt;, 20 mars 2019.'><sup>1<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<p>Ce qui est reproch\u00e9 \u00e0 l\u2019entreprise de Mountain View est de contraindre des sites tiers employant un moteur de recherche Google en interne (pensez \u00e0 la barre de recherche sur un site d\u2019information par exemple) \u00e0 placer exclusivement des publicit\u00e9s g\u00e9r\u00e9es par la r\u00e9gie de Google. Derri\u00e8re cette sanction se cache un long travail d\u2019investigation, puisqu\u2019elle est l\u2019ach\u00e8vement de pr\u00e8s de dix ann\u00e9es de d\u00e9m\u00eal\u00e9s entre la Commission et Google, cette enqu\u00eate \u00e9tant issue du cas plus large de Google Search qui d\u00e9buta en 2010 et qui se termina en 2017 avec une sanction de pr\u00e8s de 2,4 milliards d\u2019euros.<\/p>\n\n\n\n<p>Ces enqu\u00eates et sanctions commencent \u00e0 peser s\u00e9rieusement sur les entreprises du num\u00e9rique. Plusieurs signaux faibles cette semaine permettent de s\u2019en convaincre. Ainsi, Kent Walker, le vice-pr\u00e9sident des affaires internationales chez Google \u00e9crivait mardi &#8211; la veille de l\u2019annonce de l\u2019amende &#8211; dans son blog personnel \u201cqu\u2019on [Google] a \u00e9cout\u00e9 attentivement les retours qu\u2019on a re\u00e7us, aussi bien de la Commission Europ\u00e9enne que d\u2019autres. En cons\u00e9quence, au cours des mois \u00e0 venir, nous allons proc\u00e9der \u00e0 plusieurs mises \u00e0 jour en Europe\u201d &nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-13533' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#easy-footnote-bottom-2-13533' title='WALKER Kent,&lt;a href=&quot;https:\/\/www.blog.google\/around-the-globe\/google-europe\/supporting-choice-and-competition-europe\/&quot;&gt; Supporting choice and competition in Europe&lt;\/a&gt;, Google, 19 mars 2019.'><sup>2<\/sup><\/a><\/span><\/span>. En plus de cette d\u00e9claration r\u00e9v\u00e9latrice, le tr\u00e8s respect\u00e9 hebdomadaire <em>The Economist<\/em> a fait le choix de titrer son \u00e9dition du 21 mars 2019 \u201cPourquoi la Big Tech doit craindre l\u2019Europe\u201d avec cette tirade frappante dans un de ses \u00e9ditoriaux&#160;: \u201cSi vous voulez comprendre dans quelle direction va l\u2019industrie la plus puissante du monde, ne regardez pas \u00e0 Washington ou en Californie mais \u00e0 Bruxelles et \u00e0 Berlin\u201d&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-3-13533' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#easy-footnote-bottom-3-13533' title='&lt;a href=&quot;https:\/\/www.economist.com\/leaders\/2019\/03\/23\/why-big-tech-should-fear-europe&quot;&gt;Why big tech should fear Europe&lt;\/a&gt;, The Economist, 23 mars 2019.'><sup>3<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<p>En effet, ces sanctions permettent de pr\u00e9ciser la doctrine num\u00e9rique europ\u00e9enne, et aussi d\u2019influencer les l\u00e9gislations ailleurs dans le monde en mettant en oeuvre celle en vigueur sur le vieux continent. Ainsi, cette ann\u00e9e l\u2019\u00c9tat de Californie a adopt\u00e9 sur un texte similaire au RGPD et applicable \u00e0 ses citoyens et il est int\u00e9ressant de remarquer l\u2019intensification des discussions sur la r\u00e9gulation des GAFA en outre-Atlantique&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-4-13533' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#easy-footnote-bottom-4-13533' title='LAPOWSKY Issie,&lt;a href=&quot;https:\/\/www.wired.com\/story\/elizabeth-warren-break-up-amazon-facebook-google\/&quot;&gt; Elizabeth Warren fires warning shot at big tech&lt;\/a&gt;, Wired, 8 mars 2019.'><sup>4<\/sup><\/a><\/span><\/span>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Perspectives&#160;:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c0 tr\u00e8s court terme&#160;: il est pr\u00e9visible que Google fera appel de cette derni\u00e8re sanction, comme il l\u2019a fait pour les deux pr\u00e9c\u00e9dentes, qui n\u2019ont donc pas encore un caract\u00e8re d\u00e9finitif.<\/li><li>\u00c0 moyen terme&#160;: la nouvelle Commission sera d\u00e9sign\u00e9e en septembre et Vestager est loin d\u2019avoir la garantie de conserver son poste. Le ou la prochain(e) titulaire du portefeuille de la concurrence sera-t-il\/elle aussi ferme vis-\u00e0-vis des acteurs du num\u00e9rique&#160;?<\/li><li>\u00c0 long terme&#160;: surveiller tout particuli\u00e8rement l\u2019alignement des r\u00e9gulateurs \u00e9trangers sur des principes similaires \u00e0 ceux en vigueur en Europe.<\/li><\/ul>\n\n\n\n<p><strong>Gustave Ronteix<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Commission Europ\u00e9enne a de nouveau sanctionn\u00e9 Google, le 20 mars, pour pratiques anti-concurrentielles. Au del\u00e0 de cette s\u00e9rie de condamnations, c\u2019est la vision europ\u00e9enne de l\u2019\u00e9cosyst\u00e8me num\u00e9rique qui commence \u00e0 prendre forme.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"footnotes":""},"categories":[1729],"tags":[],"staff":[1648],"editorial_format":[],"serie":[],"audience":[],"geo":[534],"class_list":["post-13533","post","type-post","status-publish","format-standard","hentry","category-numerique","staff-gustave-ronteix","geo-bulles"],"acf":{"open_in_webview":false,"accent":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google encore condamn\u00e9, jamais deux sans trois... | Le Grand Continent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google encore condamn\u00e9, jamais deux sans trois... | Le Grand Continent\" \/>\n<meta property=\"og:description\" content=\"La Commission Europ\u00e9enne a de nouveau sanctionn\u00e9 Google, le 20 mars, pour pratiques anti-concurrentielles. Au del\u00e0 de cette s\u00e9rie de condamnations, c\u2019est la vision europ\u00e9enne de l\u2019\u00e9cosyst\u00e8me num\u00e9rique qui commence \u00e0 prendre forme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Grand Continent\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-24T21:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-06T08:15:04+00:00\" \/>\n<meta name=\"author\" content=\"alevals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"alevals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/\",\"url\":\"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/\",\"name\":\"Google encore condamn\u00e9, jamais deux sans trois... | Le Grand Continent\",\"isPartOf\":{\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/#website\"},\"datePublished\":\"2019-03-24T21:00:53+00:00\",\"dateModified\":\"2019-04-06T08:15:04+00:00\",\"author\":{\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/#\/schema\/person\/65e95442ccc8faeb99165aa95bcea06e\"},\"breadcrumb\":{\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/legrandcontinent.eu\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google encore condamn\u00e9, jamais deux sans trois&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/#website\",\"url\":\"https:\/\/legrandcontinent.eu\/fr\/\",\"name\":\"Le Grand Continent\",\"description\":\"L&#039;\u00e9chelle pertinente\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/legrandcontinent.eu\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/#\/schema\/person\/65e95442ccc8faeb99165aa95bcea06e\",\"name\":\"alevals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/legrandcontinent.eu\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/94b13c11b37d5487c1720b83c90d23d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/94b13c11b37d5487c1720b83c90d23d4?s=96&d=mm&r=g\",\"caption\":\"alevals\"},\"description\":\"My french info\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google encore condamn\u00e9, jamais deux sans trois... | Le Grand Continent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/","og_locale":"fr_FR","og_type":"article","og_title":"Google encore condamn\u00e9, jamais deux sans trois... | Le Grand Continent","og_description":"La Commission Europ\u00e9enne a de nouveau sanctionn\u00e9 Google, le 20 mars, pour pratiques anti-concurrentielles. Au del\u00e0 de cette s\u00e9rie de condamnations, c\u2019est la vision europ\u00e9enne de l\u2019\u00e9cosyst\u00e8me num\u00e9rique qui commence \u00e0 prendre forme.","og_url":"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/","og_site_name":"Le Grand Continent","article_published_time":"2019-03-24T21:00:53+00:00","article_modified_time":"2019-04-06T08:15:04+00:00","author":"alevals","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"alevals","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/","url":"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/","name":"Google encore condamn\u00e9, jamais deux sans trois... | Le Grand Continent","isPartOf":{"@id":"https:\/\/legrandcontinent.eu\/fr\/#website"},"datePublished":"2019-03-24T21:00:53+00:00","dateModified":"2019-04-06T08:15:04+00:00","author":{"@id":"https:\/\/legrandcontinent.eu\/fr\/#\/schema\/person\/65e95442ccc8faeb99165aa95bcea06e"},"breadcrumb":{"@id":"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/legrandcontinent.eu\/fr\/2019\/03\/24\/google-encore-condamne-jamais-deux-sans-trois\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/legrandcontinent.eu\/fr\/"},{"@type":"ListItem","position":2,"name":"Google encore condamn\u00e9, jamais deux sans trois&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/legrandcontinent.eu\/fr\/#website","url":"https:\/\/legrandcontinent.eu\/fr\/","name":"Le Grand Continent","description":"L&#039;\u00e9chelle pertinente","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legrandcontinent.eu\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/legrandcontinent.eu\/fr\/#\/schema\/person\/65e95442ccc8faeb99165aa95bcea06e","name":"alevals","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/legrandcontinent.eu\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/94b13c11b37d5487c1720b83c90d23d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/94b13c11b37d5487c1720b83c90d23d4?s=96&d=mm&r=g","caption":"alevals"},"description":"My french info"}]}},"_links":{"self":[{"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/posts\/13533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/comments?post=13533"}],"version-history":[{"count":0,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/posts\/13533\/revisions"}],"wp:attachment":[{"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/media?parent=13533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/categories?post=13533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/tags?post=13533"},{"taxonomy":"staff","embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/staff?post=13533"},{"taxonomy":"editorial_format","embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/editorial_format?post=13533"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/serie?post=13533"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/audience?post=13533"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/legrandcontinent.eu\/fr\/wp-json\/wp\/v2\/geo?post=13533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}