{"id":84157,"date":"2025-11-26T06:30:00","date_gmt":"2025-11-26T05:30:00","guid":{"rendered":"https:\/\/legrandcontinent.eu\/es\/?p=84157"},"modified":"2025-11-25T23:57:33","modified_gmt":"2025-11-25T22:57:33","slug":"por-que-cada-ano-llega-antes-la-navidad","status":"publish","type":"post","link":"https:\/\/legrandcontinent.eu\/es\/2025\/11\/26\/por-que-cada-ano-llega-antes-la-navidad\/","title":{"rendered":"\u00bfPor qu\u00e9 cada a\u00f1o llega antes la Navidad?"},"content":{"rendered":"\n<p>Cada a\u00f1o, las fiestas de fin de a\u00f1o parecen llegar cada vez m\u00e1s temprano. Ya sea por la instalaci\u00f3n de decoraciones en las calles, la apertura de los mercados navide\u00f1os o la aparici\u00f3n en los supermercados de platillos tradicionales navide\u00f1os como las tartas de mincemeat en el Reino Unido&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-1-84157' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/es\/2025\/11\/26\/por-que-cada-ano-llega-antes-la-navidad\/#easy-footnote-bottom-1-84157' title='Michael Goodier, \u00ab&lt;a href=&quot;https:\/\/www.theguardian.com\/lifeandstyle\/2024\/oct\/28\/christmas-creep-real-festivities-start-earlier-every-year-analysis-finds&quot;&gt;\u2018Christmas creep is real\u2019: festivities start earlier every year, analysis finds&lt;\/a&gt;\u00bb, &lt;em&gt;The Guardian&lt;\/em&gt;, 28 de octubre de 2024.'><sup>1<\/sup><\/a><\/span><\/span> o el panettone en Italia, el fen\u00f3meno es com\u00fan en Europa y Am\u00e9rica del Norte.<\/p>\n\n\n\n<p>Sin embargo, uno de los indicadores m\u00e1s visibles sigue siendo la m\u00fasica navide\u00f1a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como<a href=\"https:\/\/legrandcontinent.eu\/es\/2023\/12\/24\/its-time-dos-graficas-y-un-mapa-sobre-el-fenomeno-navideno-mariah-carey\/\"> revelamos el a\u00f1o pasado<\/a>, la canci\u00f3n m\u00e1s escuchada los d\u00edas 24 y 25 de diciembre en Europa es \u00abAll I Want for Christmas Is You\u00bb, de Mariah Carey. Le siguen \u00abLast Christmas\u00bb, de Wham!, especialmente escuchada en el este del continente, y \u00abRockin&#8217; Around The Christmas Tree\u00bb, de Brenda Lee, en los pa\u00edses b\u00e1lticos.<\/li>\n\n\n\n<li>Mientras que esta \u00faltima suele situarse entre las canciones m\u00e1s escuchadas en la plataforma Spotify desde principios de diciembre, este a\u00f1o ya ocupaba el cuarto lugar el domingo 23 de noviembre.<\/li>\n\n\n\n<li>En Instagram, un video promocional de la canci\u00f3n publicado por Mariah Carey super\u00f3 los 100 millones de visitas en tres semanas, lo que lo convierte en el m\u00e1s visto de su cuenta.<\/li>\n<\/ul>\n\n\n\n<div class=\"iframe-container wp-block-image wp-block-image-medium  iframe-dw\">\n\t<div>\n\t\t<iframe class=\"absolute w-full h-full pin-t pin-l\" title=\"titolo\" aria-label=\"Interactive line chart\" src=\"\/\/datawrapper.dwcdn.net\/mDL70\/\" scrolling=\"no\" frameborder=\"0\"><\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<p>El fen\u00f3meno se ve impulsado, en muchos sentidos, por las campa\u00f1as de marketing que los comerciantes lanzan cada vez m\u00e1s temprano. En el Reino Unido, la cadena de grandes almacenes John Lewis emiti\u00f3 este a\u00f1o su famoso anuncio de Navidad por primera vez el 4 de noviembre. Antes de 2014, estas emisiones nunca se produc\u00edan antes de principios de diciembre, es decir, al menos cuatro semanas m\u00e1s tarde.&nbsp;<span class='whitespace-nowrap'><span id='easy-footnote-2-84157' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/legrandcontinent.eu\/es\/2025\/11\/26\/por-que-cada-ano-llega-antes-la-navidad\/#easy-footnote-bottom-2-84157' title='Gwen Loughman, \u00ab&lt;a href=&quot;https:\/\/www.thejournal.ie\/readme\/christmas-creep-festive-earlier-every-year-retail-shopping-6873567-Nov2025\/&quot;&gt;The &amp;#8216;Christmas creep&amp;#8217;. It gets earlier every year &amp;#8211; here&amp;#8217;s how to avoid putting yourself under pressure&lt;\/a&gt;\u00bb, &lt;em&gt;The Journal&lt;\/em&gt;, 22 de noviembre de 2025.'><sup>2<\/sup><\/a><\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La primera explicaci\u00f3n de este fen\u00f3meno es ante todo comercial: por temor a perder parte de mercado, las cadenas y los minoristas invierten cada vez m\u00e1s pronto para captar los miles de millones de euros que se gastan cada a\u00f1o en las fiestas.<\/li>\n<\/ul>\n\n\n\n<p>Esta l\u00f3gica se aplica a la Navidad, pero tambi\u00e9n a otras \u00e9pocas como Halloween.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As\u00ed, este a\u00f1o, la cadena estadounidense de cafeter\u00edas Starbucks puso a la venta su famoso Pumpkin Spice Latte el 26 de agosto en Estados Unidos y Canad\u00e1, es decir, 13 d\u00edas antes que en 2015.<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s de las consideraciones log\u00edsticas destinadas a evitar la ruptura de stock distribuyendo la demanda en el tiempo, tambi\u00e9n se observa una americanizaci\u00f3n de los h\u00e1bitos de consumo. Mientras que antes las compras se concentraban principalmente en las semanas previas a la Navidad, las promociones del Black Friday (28 de noviembre este a\u00f1o) y del Cyber Monday (1 de diciembre) crean ahora incluso en Europa una anticipaci\u00f3n de las fiestas al ofrecer descuentos en productos muy demandados durante este periodo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No es solo una impresi\u00f3n: cada a\u00f1o, los productos navide\u00f1os llegan antes a las tiendas, los anuncios navide\u00f1os se emiten a partir de noviembre y las canciones m\u00e1s populares vuelven antes a nuestras listas de reproducci\u00f3n.<\/p>\n","protected":false},"author":1366,"featured_media":84167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-briefings.php","format":"standard","meta":{"_acf_changed":true,"_trash_the_other_posts":false,"footnotes":""},"categories":[522],"tags":[],"staff":[],"editorial_format":[],"serie":[],"audience":[],"geo":[198],"class_list":["post-84157","post","type-post","status-publish","format-standard","hentry","category-los-datos-que-lo-cambian-todo","geo-mundo"],"acf":{"open_in_webview":false,"accent":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 cada a\u00f1o llega antes la Navidad? 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